A third party is sharing this opening for a Product Marketing Manager who wants to shape how a major compliance platform reaches its audience. The role calls for someone who enjoys clear messaging, deep research, and strong collaboration across teams. It suits a person who likes to combine strategy with hands-on work and can bring structure to complex ideas.
You will help shape how customers understand Propelus products. You will also turn product features into clear stories that help buyers see value. The work supports growth across healthcare organizations that rely on the company’s compliance tools.
Job summary
Position: Product Marketing Manager
Company: Propelus
Location: Remote, US
Employment: Full time
Salary Range: 115,000 to 150,000 on target earnings
Job Category: Product Marketing, Healthcare Technology
About the company
Propelus helps healthcare teams stay compliant through tools that manage training, licensing and workforce readiness. The company works with millions of users and supports employers and regulators through stable data systems. For over two decades, Propelus has focused on lifting pressure off teams that handle complex requirements. They aim to help create safer and more efficient systems for people who care for others.
About the role
The Product Marketing Manager plays a key part in shaping how new features and updates reach the market. The job requires steady research, clear writing and strong planning. You will guide go-to-market work and help shape the message for new tools or product updates. You will also study customer needs and turn those insights into plans that help sales, product and marketing work together with purpose.
The role blends strategy with execution. You will help train sales teams, create content, track performance, and support the product roadmap by sharing insights on what customers need most. You will help define how the company’s message reaches buyers and how the platform stays competitive.
Strategy and planning
You will shape go-to-market plans that include market study, competitor checks and audience profiles. Your work helps the team understand where the product fits and what matters most to buyers. You will build clear messaging that explains how the tool solves real problems. You will also help refine position statements so they speak to the right users.
Research and customer insight
A key part of the job is understanding market shifts. You will study customer feedback, analyze trends and review how compliance rules change. This work helps you find gaps and share new ideas for product improvements. You will also help the team understand which features customers value most and why they choose certain solutions.
Content and communication
You will create content that guides buyers through the learning and decision process. This may include case studies, webinar outlines, sales sheets and product explanations. You will build materials for sales teams and help ensure consistency across the brand. Strong writing skills matter here, along with the ability to adjust tone for different audiences.
Product collaboration and roadmap influence
You will work closely with the product team. Your feedback will help them understand what customers expect and how they respond to new updates. You will share insights based on interviews, data and market study. This helps shape the roadmap so that new features align with clear needs.
Launch planning
You will handle launch steps from early planning through final release. This includes outlining goals, creating messages, sharing updates with teams, and preparing sales for upcoming changes. You will help track how buyers respond and adjust plans where needed.
Performance tracking
Your role includes monitoring key indicators tied to growth and adoption. You will check how campaigns perform and offer recommendations to strengthen results. Your work helps build a cycle of steady improvement and informs future plans.
Required background
You should have at least four years of experience in product marketing for healthcare software or similar technology. You should understand compliance topics or have worked with related tools. Clear writing and speaking skills are required. You should also be comfortable studying data and making decisions based on patterns you see.
You should know how to use CRM tools and analytics systems. You should also know how to guide junior teammates and speak with senior leaders when presenting findings.
Preferred qualifications
A bachelor’s degree in marketing, business or a related area is helpful. Experience with API tools or data workflows adds value. Comfort with project systems like Monday.com also helps, as the role involves managing many steps from research to launch.
Benefits
Propelus offers strong benefits for employees in the United States. These include medical, dental and vision plans with multiple options. Staff can use HSA or FSA plans and save for retirement through a 401(k) with company matching. Employees also receive paid time off for rest, volunteering and personal events. The company provides a lifestyle spending account that supports health and remote work needs.
Staff in Latin America have full health coverage, a flexible benefits club and life insurance support.
How to apply
Submit your application through the company’s preferred channel. Make sure your resume highlights your product marketing work, healthcare or compliance experience, and your comfort with research and messaging. If you want help rewriting your resume or crafting a tailored cover letter, I can prepare that as well.
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