Role Overview

• The Freelance Digital Marketing & Lead Generation Executive will be responsible for building Kaplo Africa’s digital presence and generating quality leads through online campaigns.
• This role requires creativity, analytical skills, and the ability to run targeted campaigns that attract both clients and job seekers.

Key Responsibilities

• Develop and implement digital marketing strategies across LinkedIn, Instagram, Twitter, and Facebook.
• Design and execute targeted lead generation campaigns.
• Create engaging content (graphics, captions, and short videos) aligned with the brand.
• Optimize ads and campaigns for maximum ROI.
• Track performance metrics (engagement, leads, conversions) and provide detailed reports.
• Collaborate with the Sales Executive to hand over qualified leads.

Requirements

• Proven experience in digital marketing and lead generation.
• Ability to run paid campaigns on LinkedIn, Facebook, and Instagram.
• Strong content creation and copywriting skills.
• Familiarity with social media management tools (Buffer, Hootsuite, Later).
• Data-driven mindset with the ability to analyze and report results.
• Creativity, reliability, and ability to work independently.