Trade Marketing Specialist at Bolle Brands Inc

Strong trade marketing support helps a brand reach the right partners and buyers. This role focuses on that work for Bolle Safety. It supports the company’s plans to grow across North, Central, and South America. This rewrite is shared by a third party to help you understand the job in simple terms and decide if it matches your skills.

Job summary

Position: Trade Marketing Specialist
Company: Bolle Brands Inc
Location: Carlsbad, California, remote hybrid
Employment: Full time
Salary Range: $70,300 to $74,000 per year
Job Category: Trade Marketing, Communications, Events, Digital Marketing
Visa: Not stated

About the company

Bolle Brands designs and sells eyewear, safety glasses, goggles, and helmets. The group includes several brands that support sports, fashion, and workplace protection. The company focuses on comfort, design, and strong performance. Bolle Safety creates protective products for many industries and aims to offer safe, comfortable gear that helps people stay compliant at work.

About the role

The Trade Marketing Specialist supports the Trade Marketing Manager for North America. You help adapt the global marketing plan for the American region. You update assets, review CRM data, manage PIM content, and help plan events. You also support local and regional marketing projects that raise brand visibility. The role needs someone who enjoys communication, teamwork, and simple problem solving. You must work well with internal teams and outside partners.

This position is based in Carlsbad and requires office work at least three days a week. You may also travel to events when needed.

Marketing and communications responsibilities

You help create briefs for design teams and support the development of print and digital assets. You assist with brand communication work and follow the global direction. You help keep online content updated for the region. You support translations and make sure materials are ready on time. You work with outside partners when needed to finish tasks.

Trade marketing responsibilities

You support the sales team by helping them with marketing materials, advertising requests, and distributor needs. You collect feedback from distributors and create new assets to help guide their teams. You check brand placement on partner platforms and look for ways to improve visibility. You help build marketing presentations and keep track of trade marketing actions across the region.

POS and display responsibilities

You collect insights on point of sale needs and support the design of displays. You help manage the sampling plan for customers. You prepare or source display items and promotional tools. You also watch budgets to make sure spending stays within limits.

Events responsibilities

You help plan and run major trade shows and company events. You support lead capture and follow up. You study booth design ideas and share best practices. You keep contact with event partners and organizers. You track event results and share key findings with the team. You may attend events as required.

Digital responsibilities

You support the team with digital tasks. You help create an email content plan for distributors and end users. You manage recipient lists and CRM updates. You help adapt website content with clear American English wording. You look for SEO opportunities that fit the brand. You also help with CRM and PIM management when needed.

Key measures

Your work must protect the brand and maintain high content quality. You need to deliver tasks on time and support the sales team with clear and fast updates. You must keep partners well informed of key brand actions. You work closely with sales, supply teams, and customer service to keep communication steady. You help prepare monthly reports and stay updated on product knowledge.

Qualifications

You need past experience in marketing. You should have basic graphic design skills and know Adobe tools such as InDesign, Illustrator, and Photoshop. You need strong time management and communication skills. You must work well with others and be self driven.

Spanish language knowledge is helpful. Experience with Klaviyo, Netsuite, or Jira is useful. Knowledge of PPE or safety products is an advantage.

Requirements

You must work in the Carlsbad office at least three days each week. You may work from home or the office on the remaining days. You may also travel up to fifteen percent of the time to attend events.