Purpose:

• To drive the planning, coordination, and execution of trade marketing campaigns across the KWV brand portfolio. The Trade Marketing Specialist will play a key role in translating brand strategies into impactful in-market activations, ensuring alignment with sales objectives and enhancing brand visibility at point of purchase

Job Summary:

• Develop and execute national and regional trade promotions for assigned brands
• Collaborate with Sales, Key Accounts, and Brand teams to ensure campaign alignment and effectiveness
• Manage the development, ordering, and distribution of promotional materials (POS)
• Conduct in-trade assessments to evaluate execution and gather market insights
• Measure and report on the effectiveness of trade promotions and activations
• Leverage internal and external budgets and opportunities (BOP) to maximize impact
• Build and maintain an integrated promotional calendar across brands
• Align promotional activities with Key Account calendars and sales strategies
• Present promotional plans to internal stakeholders and Key Accounts
• Track and report on campaign implementation progress vs. targets
• Attend trade promotions and activations to understand sales dynamics and competitor activity
• Oversee POS inventory and ensure timely distribution to relevant channels

Minimum Requirements:

• Grade 12 (Matric) plus a relevant tertiary qualification in Marketing, Sales, or Business Administration
• Minimum 5 years’ experience in a Trade Marketing, Sales, or Brand Marketing role within FMCG or beverage/alcohol industries
• Strong planning and organizational skills with a proactive mind-set
• High attention to detail and excellent administrative capabilities
• Fluent in English (verbal and written)
• Proven relationship-building and stakeholder management skills
• Advanced proficiency in Microsoft Office (Word, Excel, and PowerPoint)
• Valid driver’s license and own reliable vehicle

Skills Required:

• Trade marketing strategy and execution
• Strong communication and interpersonal skills
• Customer-centric mind-set
• Analytical and problem-solving abilities
• Deadline-driven and results-oriented
• Ability to work independently and collaboratively across teams

Closing date: 13 November 2025