Specialist: Paid Media Platform (Search) at Capitec Bank

Purpose Statement

The Paid Media Platform Specialist is responsible for developing, executing, and optimising data-driven digital media campaigns across programmatic, search, and social platforms to maximise performance and ROI.
This role involves audience targeting, budget allocation, performance analysis, and continuous optimisation using platforms like DV360, CM360, Google Ads, and Meta Ads Manager. The specialist ensures accurate tracking, compliance with platform policies, and alignment with business objectives while collaborating with cross-functional teams to enhance campaign effectiveness through actionable insights and data-driven strategies.

Experience

3-5 years experiencein digital media buying, programmatic advertising and paid search
Proven experience in applying strong analytical skills with experience in GTM, GA4, LookerStudio, AppsFlyer/similar app attribution platforms and thrird-party measurement tools
Experience in developing media plans, performance reports and actionable insights
Efficient in conversion tracking, attribution modelling and audience egmentation
Salesforce experience a plus

Qualifications (Minimum)

A relevant qualification in Digital Marketing

Qualifications (Ideal or Preferred)

A relevant qualification in Digital Marketing

Knowledge

Expertise in Google Das, DV360, CM360, Meta Ads manager, LinkedIn Ads, Tik Tok, Twitter Ads and Retail Media
Efficient in conversion tracking, attribution modelling and audience egmentation

Skills

Analytical Skills
Communications Skills
Planning, organising and coordination skills
Presentation Skills
Problem solving skills