Tasks

Operational Delivery

• Data enablement for successful implementation of CVM campaigns
• Ensure the successful deployment of CVM offers and monitoring.
• Extract and transform data in preparation of campaign execution using Oracle SQL OR Salesforce Marketing Cloud.
• Assist with Acceptance Criteria reviews, UAT and post deployment testing for all CVM offers.
• Build customer journeys to keep customer engaged through out offer life cycle.
• Analyse and improve campaign targeting/segmentation and deliver pre and post campaign analysis.
• Work closely with analytics team to integrate propensity models to campaign tool
• Monitoring and assessment of campaigns
• Ensure the seamless/automated availability of information related to CVM engagement initiatives.
• Optimisation of campaign delivery, reach & impact for all direct campaigns
• System reviews to ensure efficient use all resources including BAU as well as Reward offers.
• Optimisation of customer lifestyle steps to reduce communication and increase activity and revenue.
• Journey creation and quality assurance of campaign execution
• Assist with management of customer touch rules – including opt outs & quarantine
• Assist with optimisation of the campaigns and the channels used for indirect and voice campaigns
• Working closely with the rest of the team on campaigns

Reporting

• Identify and prepare relevant information and data for reporting purposes.
• Make assessments of and draw solutions from qualitative data. Make logical deductions and draw conclusions that can be motivated.

Qualifications Essential:

• Diploma IT

Qualification Preferred:

• Post Graduate Degree in Marketing or related area advantageous

Experience:

• Minimum of 2 years’ experience in customer value management
• Minimum of 3 years in SQL
• Experience in data analysis and regular report writing
• Salesforce/CRM or other Marketing Automation tools (advantageous)
• Basic Knowledge of Power BI
• Experience in project delivery or project management (advantageous)