Tasks

ÂCustomer Segmentation

• Gather, review and organize customer data and profiles into segments.
• Ensure maximum customer engagement and best possible results of Customer Engagement campaigns.

 Customer Engagement

• Implement and Ensure all campaigns are delivered on time, within budget.
• Manage the campaign process from designing optimised campaigns, briefing it to agencies, ensuring execution and reporting on overall performance.
• Liaise with digital agencies, 3rd party vendors and campaign execution vendors to manage job schedules and ensure that all deadlines are met.
• Monitor and assess campaign effectiveness and identify ways to improve activities.

 Reporting

• Ensure proper budget and financial planning per campaign.
• Manage the customer engagement metrics.
• Track and report performance indicators to the relevant stakeholders at the relevant customer touch points in the customer life cycle.
• Measure and report on ROI of completed campaigns

 Qualifications

• A Diploma in marketing/ business management or related field

Experience

• A minimum of 3-5 years’ campaign management/marketing experience or similar
• A minimum of 2 years of customer value management experience,
• Experience Customer Value Management is advantageous