JOB PURPOSE

• The role of this is to drive shopper-based thought leadership to internal and external stakeholders. This includes execution of the shopper component of brand marketing/customer and category plans.

WHAT WILL YOUR MAIN RESPONSIBILITIES BE

• The Shopper Marketing Assistant will work closely with the Brand team and agencies as well as the Channel & Category, E-Commerce and Trade Category Teams. Other key relationships will be with the Customer Management team (for Retailer engagement) and Unilever Field Sales (for execution) to effectively deliver activations, innovations and customer collaborations.
• Drive shopper thought leadership that increases, develops and sustains Unilever and Category growth opportunities.
• Drive Shopper Mission and Shopper/Channel understanding in all plans, activations, and innovations that deliver long-term consumer behaviour change, incremental sales and build brand equity.
• Leads execution of shopper-based plans that are rooted in shopper and consumer insights aligned to brand/category objectives.
• Work closely with key internal / external stakeholders to execute shopper marketing activities against key objectives.
• Adopt, Adapt and implement Global Best Practice of point of sale (POS) material to deliver best in class POS that delivers value for the retailer, is shopper based and drives incremental sales.
• Ensure “best in class” executional excellence of Shopper Marketing Plans through clear briefs to internal and external executional teams.
• Clear brief to field team on all execution of the instore activities
• Manage activity budgets annually and monthly execution against financial principles
• Lead a rigorous and transparent post-evaluation analysis of specific activations, initiatives that guide the business on its success based on agreed KPIs.
• Shopper marketing planning- Developing plans that drive shopper strategy
• Shopper engagement – working with customers and agencies to create and execute shopper programs
• Shopper impact Evaluating and learning from SM programs
• Shopper insight – knowing shoppers and shopping and translating it into action

Experiences & Qualifications

• Bachelor’s degree in marketing, Business, or related field.
• 3–5 years of experience in brand, shopper, or customer marketing within FMCG or retail.
• Strong understanding of omnichannel retail environments and shopper behaviour.
• Proven ability to manage complex projects and cross-functional teams.
• Excellent communication, presentation, and stakeholder engagement skills.
• Proficiency in Microsoft Excel, PowerPoint, and digital marketing tools.
• Analytical mindset with a passion for data-driven decision-making.
• Creative thinker with a bias for action and innovation.

Skills

• Strong interpersonal skills
• Ability to demonstrate team player capabilities
• Strong project management skills
• Strategic, influencing and presentation skills
• Strong collaborative business partner that is business savvy
• Understanding of shopper, customer strategy and tactics
• Excellent computer skills