Job Description

• Core Group is adding an experienced and performance-driven Senior Campaign Manager to design and execute targeted digital campaigns aimed at driving engagement, retention,
• conversions, and revenue growth of our existing customer base, whilst enhancing the overall customer experience with our brand.
• This role is perfect for someone who thrives at the intersection of strategy, execution, and data, someone who knows how to translate customer insights and business goals into high-impact digital campaigns across Email, SMS, WhatsApp, in-app messaging, push notifications, and more.
• You’ll collaborate closely with our creative, data and product teams to drive results across the customer lifecycle.

Key Responsibilities

• Plan, build, and execute multi-channel marketing campaigns to increase customer engagement, retention, and revenue uplift.
• Own the tactical planning and execution of campaigns across Email, SMS,
• WhatsApp, push notifications, and other owned digital channels.
• Partner with content, design, and product marketing teams to ensure message consistency and relevance.
• Briefing a design team and copywriter.
• Analyze campaign performance using CRM and analytics tools; optimize based on results and customer behaviour.
• Identify and implement customer segmentation strategies to deliver personalized and targeted communications.
• Conduct A/B testing on message formats, timing, frequency, and offers to drive
• continuous improvement.
• Monitor campaign delivery and compliance (especially across SMS and
• WhatsApp).
• Stay current on best practices and trends in lifecycle marketing, retention strategies, and martech platforms.

Requirements

• 6+ years in CRM, lifecycle, or digital campaign management – ideally in a B2C business.
• Strong experience managing multi-channel campaigns – especially Email, SMS, and WhatsApp. Experience with an App would be an advantage.
• Proficient in CRM or marketing automation platforms.
• Solid analytical skills and experience working with data tools.
• Demonstrated success in retention and upsell campaigns.
• Strong project management skills with attention to detail and execution timelines.
• Good communicator, with an ability to work cross-functionally with multiple stakeholders in a fast-paced environment.
• A test-and-learn mindset with a bias for action.
• Graphic design and copywriting skills / experience would be an advantage.