Job Description

• A motor vehicle business that handles vehicle retail, rentals, and related services is seeking a strategic and experienced Group Marketing Manager to architect and oversee all marketing and communication activities across the organization. 

Responsibilities: 

• Develop and implement integrated marketing strategies (digital, print, PR, events) that directly support revenue growth and customer retention.
• Take complete ownership of all brand marketing initiatives, ensuring consistency, efficiency, and alignment with overall business and brand goals.
• Manage and guide all ATL, BTL, and TTL marketing campaigns and activities.
• Oversee cross-brand marketing calendars and ensure consistent messaging across all channels.
• Lead the implementation and management of CRM, leads management, and all core marketing-related systems.
• Supervise internal teams and outsourced service providers (web developers, SEO, agencies, designers, etc.) to ensure excellence and accountability.
• Maintain oversight of the marketing budget, ensuring efficient allocation and strong ROI.
• Direct and approve creative direction, visual identity, and tone of voice across all brands and touchpoints.
• Oversee analytics reporting (Google Analytics, CRM dashboards) to drive data-based decision-making.
• Evaluate campaign effectiveness, monitor KPIs, and provide monthly strategic performance reports to executive management.
• Ensure continuous improvement of the Customer Experience (CX) and maintain best-practice UX/UI standards on all digital platforms.
• Strengthen customer communication and community management across all digital and physical touchpoints.

Minimum Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 8–10+ years’ experience in marketing management, preferably within retail, automotive, or franchise environments.
• Proven success in developing and leading end-to-end marketing strategies that drive measurable growth.
• Strong understanding of both digital (SEO, PPC, social media, analytics) and traditional marketing disciplines.
• Exceptional leadership, communication, and stakeholder management skills.
• Commercially astute, data-driven, and detail-oriented with strong project management capabilities.
• Solid understanding of CRM systems and digital transformation initiatives.