Job Summary

• We are seeking an experienced Senior Manager Social Media and Content to lead and execute our bank’s social media & content strategy. This role will be instrumental in shaping the bank’s online presence, community and fostering engagement with key audiences across various social media platforms.
• The Senior Manager Social Media and Content will work closely with cross-functional teams to manage overall social channels, social listening, community management develop & produce content, manage influencers, track performance, and ensure the brand voice aligns with our strategic corporate objectives inclusive of reputational management.

Job Description

Key Responsibilities:

Social Media Strategic Implementation:

• Implementation of critical workstreams aligned to driving world-class social media across the group.
• Workstreams include:
• Social Media Campaign Management & Social Media Performance Marketing.
• Owned Social Channel Community Growth across Meta, LinkedIn, X, TikTok and Youtube (with view of future social platforms that may launch within the landscape).
• Content Management, Implementation & Integration across Business Units & Functions.
• Influencer Management.
• Sentiment & Reputation Management (inclusive of Social Listening & Community Management).
• Social Media Technology Stack.
• Social Media Measurement and Tracking.

Social Media Campaign Management:

• Collaborate with the marketing team to assist in the execution of social media campaigns, including scheduling, monitoring, and reporting.
• Identify always-on and tactical campaign opportunities across Group and domestic social Media Channels.  

Paid Social Media campaigns:

• Work with media agency set up of paid Group Related social campaigns and monitoring thereof.
• Support BU’s with performance marketing social media campaigns providing best in practice guidelines and benchmarks.
• Boosting Approaches for organic content.

​​​​​​​Social Media Channel Management (Owned):

• Management of Group Social Channels.
• Support domestic social media teams with best practice, guidelines and toolkits to drive consistency.
• Drive community growth and followship.
• Drive engagement models.
• Management and deepening of relationships and joint business ventures with critical social media platforms such as Meta, TikTok, Aleph (X), LinkedIn and YouTube.

​​​​​​​Content Management, Implementation & Integration:

• Content Management & Strategic Approaches across campaigns.
• Content Implementation inclusive of posting approaches across various social channels.
• Management of content calendars & content mapping.
• Content Development across Business Functions & Business Units.
• On the Ground Content Approaches & Implementation including management of an On The Ground Content Production Crew.
• Content Integration across Group and Domestic (ie. Local Social Channels – South Africa and Rest of Africa).
• Development of Content Pillars.
• Development of proactive content approaches to drive positive sentiment and engagement.
• Ability to produce and edit content will be highly beneficial to the role.

​​​​​​​Influencer & Content Creator Management:

• Support in development of overall Influencer & Content Creator Strategy, including implementation thereof.
• Influencer & Content Creator Approaches & Requirements across Campaigns.
• Influencer & Content Creator Governance & Screening.
• Influencer & Content Creator Measurement & Benchmarking.
• Influencer & Content Creator Briefing and Content Management.
• Influencer & Content Creator Scouting & Recruitment.
• Influencer & Content Creator Training & Development.

​​​​​​​Sentiment & Reputation Management (inclusive of Social Listening & Community Management):

• Social Listening & Sentiment Management Best Practice.
• Social Listening Tracking, measurement & Reporting.

Engagement & Reputation / Response Model.

• Community Management on group channels whilst supporting with best practice for domestic channels.
• Community Management approaches, monitoring and benchmarking.
• Crisis Management & Issues Tracking – Reputation Management across social channels.

​​​​​​​Social Media Technology Stack:

• Management of overall social media technology stack.
• Drive best practice when using technology stack.
• Fit for Future reviewing of social media technology stack.

​​​​​​​Data Analysis and Reporting:

• Collect and analyze data from various social channels using analytics tools to evaluate campaign performance and identify areas for improvement.
• Support agency in preparation of reports and presentations summarizing key performance metrics and insights.
• Measurements, dashboards and tracking of performance of paid digital channels inclusive of trend analysis and benchmarks.

​​​​​​​Compliance & Governance:

• Ensure all social media content and campaigns comply with relevant banking/Finserv regulations, industry standards, and internal policies.
• Work closely with legal and compliance teams to mitigate potential risks.

​​​​​​​Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• Proven experience of +- 7 years+ within social media management.
• A strong knowledge of Meta Business & Ads Manager on Instagram, Snapchat, Twitter, Linkedin, You Tube and TikTok.
• Experience with social media management tools like Hootsuite, Sprout Social, or Buffer.
• Experience with social listening & community management tool such as DataEQ, BrandWatch, Falcon, Meltwater or Novus.
• Knowledge of paid social advertising (Facebook Ads Manager, LinkedIn Ads, Google Ads).
• Experience with content creation tools like Adobe Creative Suite or Canva.
• Content Creation Experience (production & editing of content) is also preferable but not mandatory.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication skills, both written and verbal.
• Ability to multitask, prioritize, and work effectively in a collaborative team environment.

​​​​​​​Other Requirements:

• Knowledge of financial services industry regulations and compliance guidelines related to social media.
• Ability to stay ahead of trends in social media and digital marketing, ensuring the bank’s social presence remains fresh and relevant.
• Involvement and experience within the IAB and MMA is preferred, however not mandatory.

Education

• Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

End Date: September 29, 2025