Responsibilities

• The Senior Manager: Brand (Consumer Segments) is primarily accountable for developing and translating Brand and Marketing Communications Go-to-Market (GTM) plans into actionable blueprints, fully aligned to the broader GTM frameworks owned by Group Consumer functions.
• The Senior Manager: Brand (Consumer Segments) holds end-to-end accountability for translating MTN’s brand strategy into actionable, market-ready go-to-market (GTM) plans that directly support business growth and brand equity across consumer segments.

Key responsibilities include:

• Developing comprehensive Brand and Marcomms GTM strategies for each consumer segment and corresponding product/service category, ensuring full alignment with Group Consumer priorities and market realities.
• Building robust, segment-specific marketing mix frameworks that integrate product, pricing, distribution, promotion, and customer engagement levers to drive market competitiveness and relevance.
• Designing precision messaging frameworks mapped to each stage of the customer journey and anchored in MTN’s Brand Strategy messaging matrix. Messaging must connect both functional benefits and emotional triggers to amplify brand desire consistently across markets.
• Conducting in-depth competitor intelligence and market benchmarking across MTN’s operational footprint, while remaining attuned to global consumer marketing trends that may influence segment expectations and brand positioning.
• Leveraging multi-source consumer insights, synthesizing both secondary market data and primary research (including Brand Health Tracking Studies and ad-hoc research), to inform and refine GTM design and execution.
• Driving governance and approvals by preparing and presenting brand playbooks for validation by Group Brand & Marcoms leadership and Group Consumer Executives prior to market deployment through Regional Brand Senior Managers.
• Establishing clear GTM operating frameworks and cross-functional routines that ensure seamless coordination and alignment across Group Brand, Consumer functions, MANCO stakeholders, and external agency partners.
• Leading stakeholder mapping and alignment processes to secure buy-in, accountability, and ownership across all functions contributing to GTM success.
• Developing monitoring and performance management tools (e.g., dashboards) to track playbook implementation, compliance, and market adoption in close partnership with Consumer functions and Regional Brand SMs.
• Embedding a structured continuous improvement process for playbook updates, revisions, and enhancements, integrating field insights and feedback from Group Consumer teams to maintain ongoing relevance and effectiveness.

Qualifications

Education:

• Minimum of 4 – year Business/Commercial/Marketing Degree, or equivalent
• Post-graduate degree
• Masters Degree an advantage

Experience:

• 5 – 8 years of consumer (B2C) segment marketing work experience in a global / multinational business environment (understanding of emerging markets advantageous)
• 3 – 5 years of experience in a supervisory / managerial role
• Experience in leading change / transformation (marketing) at an operational level advantageous
• Experience in continuous improvement through the implementation of best practices
• Experience in working in a multinational organisation/Group function/other African territories advantageous

Competencies:

• B2C Segment marketing management
• Brand Go-to-market development and execution
• Development of brand and segment guidelines and toolkits
• Project management
• Ability to influence collaborate with key stakeholders (negotiation and bargaining)
• Customer research
• Analytical skills, translating business and research data into insights

Apply Before: 07/16/2025