Job Summary:

• To maximize revenues by utilizing all available tools and channels, constantly researching the market and effectively communicating with all relevant departments.
• Responsible for the overall planning and implementation of revenue & distribution strategies and objectives.
• Responsible for the formulation and implementation of long and short-term revenue and occupancy generating strategies for each channel, ensuring that maximum yield is applied and rate integrity is maintained.
• To manage the hotels daily, weekly, monthly and annual reporting requirements through the management of a Business Analyst position.

Budget & Management:

• Directly manage an annual cost budget of x
• Directly manage 1 headcount (Business Analyst)
• Manage an annual revenue budget of x in conjunction with Sales
• Directly manage an OTA revenue budget of x

Main Duties and Responsibilities:

• Responsible for the formulation and application of rate strategies across different market segments, achieving high occupancy, ADR & REVPAR, and increased fair market share in comparison to competitive set
• Control the rates and availability of the hotel through a proactive approach to yield and revenue maximisation, ensuring that the hotel maintains its rate integrity while generating volume across all market segments
• Analyse and interpret information regarding micro and macro environmental concerns and formulate proactive strategies to capitalise on opportunities, shifts, downturns and trends in the market
• To maximise revenue generation during peak and non-peak periods by applying and practicing demand based pricing strategies in order to stabilise business periods and create volume while maintaining rates
• Constantly evaluates results vs. strategies and modifies approach where required
• Monitor competitor availability and pricing on a daily basis, using all available tools such as Industry Reports, Internet, Ring Around and subsequently analyze & report actual performance versus competitive set
• Ensure available technology (PMS, CRS, OTA’s and GDS) is fully utilized and understood according to property specific business mix and requirements
• Ensure optimal use, and measure performance on all distribution channels, to ensure that fair market share is achieved if not surpassed, e.g. oneandonly.com, GDS, and e-channels. Assist the Sales & Marketing Team in devising marketing campaigns, to ensure that the Hotel reaches the right people, at the right time, in the right place
• Carry out analysis of Booking Patterns & Market Trends, and ensure that these are recorded to facilitate future decisions
• Analyze Tour Operator allocations performance
• Be the local champion for the introduction of the Rainmaker Revenue Management software application into One&Only Cape Town
• Manage a systematic program of online advertising to support the OTA and direct online channels in conjunction with Marketing
• To identify and propose the hotel pricing strategy by market segment with reference to market intelligence, buying patterns and pre determined seasonality
• To identify and propose tactical offers to generate incremental revenues
• To actively participate in the production of the hotel’s annual budget and to assist in the creation, update and evaluation of the hotel Strategy Plan and annual rate planning exercise
• To prepare a weekly Revenue / Sales Strategy Meeting. Collate and distribute meeting minutes of notes on forecast and strategy changes, including weekly action plan
• Identify procedures for effective workflow for all revenue related areas
• To ensure all standards and processes and procedures for Revenue Management & Distribution are followed
• Drive Projects related to revenue management & Distribution
• To continuously manipulate availability & rates while ensuring parity across all distribution channels.  This allows maximum flexibility to capture all market buying patterns while optimizing REVPAR
• To propose incremental revenue generators to maximize overall hotel revenue
•  Set monthly targets of up selling revenue for front office and reservations department
• Maintaining high standards of data quality through system maintenance and audits
• Responsible to drive maximum revenues through all available Booking channels by applying relevant pricing and inventory management
• Ensure daily/weekly/monthly reporting to the regional/corporate office is adhered to in a timely & accurate manner
• Directly manage the local Business Analyst which reports to this position
• Liaise with Sales and Marketing to ensure all promotion / programs are fully understood and right for the business
• Understand the dynamics of the Global, National, Regional & Local Political and Economic Market, local Competitors and all demand generators for the destination
• Assist in Recruitment & Selection into the Revenue department
• Ensure an effective Training & Development Calendar is in place & adhered to, that all Team members have a Personal Development Plan and clearly defined objectives, and that a Succession Plan exists within the department
• To undertake any other tasks reasonably requested by the General Manager and/or the Group Director Revenue Management & Distribution

Skills, Experience & Education Requirements:

• Extensive knowledge and experience of working in Revenue Management
• Strong interpersonal skills and the ability to think creatively and interact at all levels of the organisation.
• Cognitive skills, including financial and quantitative analysis and problem analysis.
• Extensive experience working in Excel and Word
• Experience of Opera, Data Mining tools and Hotel Revenue Management Systems would be advantageous but is not essential
• High level of numeracy
• Strong and highly developed analytical skills
• Strong organizational skills and the ability to handle multiple projects at one time
• Excellent verbal and written communication skills
• Ability to work to tight deadlines
• Numerate Degree or equivalent
• Distribution Management experience essential