Description

• Job Purpose Responsible for the planning, co-ordination and implementation of as well as the planning, conceptualisation and rollout of promotions, and activations across the complex in order to drive unit revenue and create a public image and reputation for the business unit’s brand as the entertainment and casino establishment of choice.

Key Performance Areas

Promotions Coordination

• Have an up-to-date understanding of facilities and products available within the business unit
• Have a good understanding of gaming systems and bonusing tools to execute promotions
• Conduct segmentation analyses of active members, their visitation status, spend, etc.
• Extract data from the system to obtain sufficient information for analysis to be used in the compiling of accurate briefs
• Make recommendations with regards customer-focused solutions and promotions relevant to customer preferences to activate and retain targeted customers
• Implement, test and use control groups to measure reinvestment segmentation profiles.
• Update the promotions calendar and distribute to relevant stakeholders
• Implement and deliver customer communications utilising a range of communication channels as part of the delivering the promotion
• Project manage the planning and delivery of promotions including schedules and actions of all tasks related to the execution of the promotion
• Co-ordinate innovative solutions and plans to target new markets and opportunities
• Compile comprehensive communication plan to brief all stakeholders with the detail of the promotions and/or event
• Design and distribute promotional collateral to maximise promotion exposure to relevant markets
• Source and co-ordinate promotional gifting in line with events requirements and themes

Delivered Promotions

• Plan, co-ordinate and host promotional events and activations
• Co-ordinate the set-up of promotional events, ensuring all aspects of the event come to together
• Communicate regularly with relevant stakeholders and inform relevant departments of potential problems, changes, and additions to technical resources
• Handle conflict and provide solutions regarding any event logistics and operational functions until resolution
• Escalate any issues / challenges being experienced
• Analyse and report on the effectiveness of every promotion – continuous learning and improvement on outcomes
• Complete post promotion administration including: promotion information documents
• Provide input and complete reports with monthly comparisons and past promotions (month-end reports), promotion debriefs (post promotion reports); return on investment reports

Stakeholder Engagement

• Co-ordinate and consolidate content from the various marketing and other functional areas with regards the development and delivery of internal communication messaging around promotions to all staff to ensure cohesive messaging aligned to corporate brand and corporate culture.
• Meet with functional managers to understand briefs for promotional requirements.
• Co-ordinate promotions / functions between multiple departments
• Liaise with management to evaluate the post-mortem of the campaign.

Requirements

Education

• Matric
• 2 year Diploma in Marketing

Experience

• Minimum of 3 years’ experience in marketing
• Exposure in the gaming industry is preferred.

Skills and Knowledge

Core behavioural competencies

• Dealing with customers
• Conflict handling
• Planning and implementing
• Collecting information (including listening, asking questions)
• Problem-solving
• Clerical administrative functions
• Reviewing / evaluating (feasibility / compliance / alternatives)
• Liaising and co-operating with other teams
• Public Relations / Developing relationships

Technical / proficiency competencies

• Events Planning & Co-ordination
• Project co-ordination
• Marketing research
• Product knowledge (including gaming and
• hospitality)
• Strong English Verbal & Written Communication

skills

• Business Acumen
• Digital acumen
• Financial awareness
• Emotional resilience and ability to handle pressure
• Proficient Computer Skills (MS Office / Opera)
• Professionalism