GPDS / Milestone Development Â

• “Complete Market Equations in support of  all GPDS Marketing Deliverables are completed and met for future model programs
• That includes product, packaging, pricing actions, as well as program volumes and take rates to maximize customer desirability and company/dealer profitability”Â
• Target Customer definitionÂ
• Role in portfolio
• Industry,Segment and competitor analysis in support of program positioning Â
• Pricing StrategyÂ
• Program cycle average volume Â
• Ensure vehicle line programes meet financial guardrails at various milestonesÂ

Cycle Plan

• Direct market wants into cycle plan studies and inputÂ
• Support the development of Cycle Plan Portfolio
• Development of FPVs with Cycle Plan programe input
• Development of annual PVA’sÂ

Program SetupÂ

• Ensure PDL & compile Order Guide accurately for SAF product group
• Ensure all program inputs and changes are aligned with key local market stakeholders

GTM Program Lead

• Lead Go To Market process to ensure vehcile line is launched on time and with quality
• Lead delivery of Product and Brand launch activities on time and with quality (Day 1, Marketing Brief, OBV’s, Order Guides, Dealer Pre sell pack, Website & Brochure brief, Pricing, M&M Codes Final Dealer Sell Pack )

Brand Marketing Â

• Support all business activities that are revelant to name plate   Support the collection and maintenance of market/competitive data on assigned vehicle lines
• Suppport / lead Franchise room discussions with the aim of monitoring overall nameplate business health and drivning growth and profitability
• Support monthly option mix forecast/alignment Â
• Support tactical Marketing campaign development
• Support annual Pricing Strategy Development Â

GovernanceÂ

• Lead/support governace activities for Marketing Operations Review Meeting   Â
• Support /lead paper development and discusions for responsible vehicle lines  Â
• File all papers 48 hours prior to meeting and minutes to be published 48 hours post meeting
• Review of Cycle Plan and Milestone inputs with local stakeholder prior to submission to ensure alignment  Â
• Provide Planning and Leadership for Product Marketing Specialists

Education Â

• National Diploma or bachelor’s degree in marketing/sales or equivalent

Experience

• 5 years automotive experience in Marketing & Sales or similarÂ
• Previous Product Marketing experience preferred    Â