Key Output

•  Long term vision and strategy for products
•  Industry Ambassador representing BWE and CAT, internally as well as externally.
•  Development and execution of the overall product strategy
•  Facilitate S&OP process i.e. machine forecasting, marketing intelligence, growth plan execution, CAT & BWE Alignment
•  Develop pricing strategy: machine configurations and price alignment with Sales and Caterpillar including special pricing and sales price list
•  Maintain and build external relationships with other CAT Dealers as well as customers.
•  Maintain internal relationship with Marketing, Sales, Supply Chain, Aftersales, LOB & Caterpillar.
•  Facilitate S&OP process i.e. machine forecasting, marketing intelligence, growth plan execution, CAT & BWE Alignment
•  Develop machine configurations and price alignment with Sales and Caterpillar including special pricing and sales price list
•  Maintain and build external relationships with other CAT Dealers as well as customers.
•  Drive sales/product group PINS by prospecting for new customers and managing existing customer base with the sales teams.
•  Develop support programmes to drive product sales & targets.
•  Use existing product programmes to offer added value and solutions to customers proactively.
•  Increase machine sales, PINS, and profitability.
•  Identify and visit potential customers to achieve incremental machine sales.
•  Identify and implement marketing strategies.
•  Implement actions reflected in the annual marketing/business plan.
•  Act as a single point of contact between all Dealer departments, customers, and Caterpillar regarding the represented product(s).
•  Analyse problems/opportunities and recommend sales strategies to improve sales efforts.
•  Analyse and report significant competitive activity affecting sales of represented Product(s).
•  Train sales team on product and applications.

Qualification, Experience and Competencies

•  Tertiary Qualification or Equivalent
•  B. Engineering/Marketing Degree an advantage
•  2 to 5 years’ related business experience in sales/marketing environment
•  BWE Leadership Development Course (MMDP) an advantage
•  High competence in Microsoft Office and PowerPoint
•  Data analysis skills/background
•  Product knowledge/overview
•  Sound Business Acumen
•  Influencing and negotiation, Problem solving skills, Relationship management and Customer responsiveness
•  Strong communication