Job Description

Purpose of the Role

• We are looking for an experienced and passionate Marketing Manager to lead the strategic and tactical execution of all marketing activities for the Nintendo brand in South Africa.
• This role will drive brand awareness, customer engagement, and revenue growth across both ATL and BTL channels, while championing the customer journey across all touchpoints.
• The ideal candidate is a strong leader, a strategic thinker, and has a deep understanding of retail, digital marketing, and brand communication.

Key Responsibilities

• Marketing Strategy & Execution
• Develop quarterly marketing strategies aligned with business objectives and Nintendo of Europe (NOE) guidelines
• Lead ATL and BTL campaigns across traditional and digital platforms
• Manage marketing budgets and ensure efficient campaign execution
• Monitor campaign performance and optimise against key targets including hardware (HW), software (SW), and accessory (ACC) sales

Digital & Direct Channel Growth

• Oversee growth of the Nintendo Direct online and in-store channel
• Drive strategic projects to improve user experience and increase customer acquisition
• Manage CRM journeys, direct mailers and Google Analytics insights
• Creative & Event Management
• Direct creative concepts and marketing materials ensuring brand alignment
• Plan and execute community events, retail activations and major industry events
• Ensure content receives all necessary approvals and aligns with NOE and local governance

Retail & Trade Marketing

• Manage trade marketing strategy with key retail partners
• Ensure in-store branding, promotions and merchandising meet standards
• Collaborate with partners to maximise product visibility and sell-through

Public Relations & Social Media

• Develop PR strategies and manage influencer and media engagement
• Monitor social media platforms and guide content execution via Sprinklr
• Respond to any PR or social challenges and escalate when needed
• Leadership & Team Management
• Lead and develop a small, high-performing marketing team
• Conduct regular performance reviews and identify training needs
• Champion Core Group values and ensure team alignment to business objectives

Minimum Requirements

Qualifications:

• Bachelor’s Degree or National Diploma in Marketing, Communications, or related field

Experience:

• At least 6 years’ experience in a marketing role, with proven leadership and campaign delivery
• Experience with both traditional and digital platforms
• Retail and/or consumer electronics industry experience will be an advantage

Key Competencies

• Strong leadership and team management skills
• Excellent communication and writing abilities
• High attention to detail and analytical thinking
• Ability to work under pressure and meet deadlines
• Strong understanding of creative direction and digital marketing tools
• Proficient in managing budgets and reporting on KPIs
• Commercial acumen and relationship management expertise