Your responsibilities will include:

• Manage, Run, Optimise and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to:
• SEM (Google Search & Google Shopping) Display & Video 360 (Acquisition & Remarketing)Â
• App Install & App Engagement (Acquisition & Retention) Video (YouTube)Â
• Managing paid advertising budgets optimally to achieve businessÂ
• KPI’s Assist business departments with paid advertising requirements, reporting, analysis and strategies
• Help other business departments understand and how best to implement their digital advertising requests.
• Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising
• Develop and drive a mobile app acquisition and retention strategy

Qualifications and Experience:

• Bachelor’s degree in Digital Marketing or Marketing or equivalent or Statistics, Mathematics or Computer Science
• 2 – 4 years’ experience in a paid advertising roleÂ
• 1+ years proven success managing user acquisition channels for mobile apps