By the end of the WIL placement, the Marketing Trainee will be able to:

• Demonstrate the ability to draft and design an internal newsletter that meets branding standards.
• Conduct foundational market research and translate findings into actionable insights.
• Contribute meaningfully to the creation of marketing strategies and plans.
• Write clear, brand-consistent marketing copy for various channels.
• Coordinate at least one small-scale marketing initiative from concept to completion (with support).
• Analyse and report on basic marketing metrics to inform decision-making.

Minimum Requirements

• Completed Matric / Grade 12
• Currently pursuing a BCom degree in Marketing

Key Responsibilities

Internal Newsletter Development

• Collaborate with the marketing team to design and draft monthly/quarterly newsletters for staff and internal stakeholders.
• Source content (e.g., department updates, upcoming events, success stories) and ensure branding, tone, and format align with corporate guidelines.
• Support layout and basic graphic adjustments (e.g., inserting images, formatting text, applying templates).

Market Research & Analysis

• Conduct primary and secondary research on industry trends, competitor activity, and target-market demographics.
• Compile findings into concise reports or slide decks, highlighting insights that can inform marketing strategies.
• Assist in maintaining a database of customer profiles, buyer personas, and market statistics.

Marketing Strategy Support

• Work alongside the marketing strategist to brainstorm campaign ideas (e.g., product launches, promotional events, digital activations).
• Help outline simple campaign briefs, including objectives, target audience, key messages, channels, and KPIs.
• Participate in strategy meetings and note action items to track progress.

Marketing Plan Development

• Contribute to drafting sections of the annual or quarterly marketing plan (e.g., situational analysis, SWOT, objectives, action steps).
• Populate template documents with research data, timelines, and budget estimates under guidance.
• Assist in setting up basic tracking tools (e.g., spreadsheets, calendars, simple dashboards) to monitor plan execution.

Content Creation & Copywriting

• Write short-form social media posts, blog snippets, or website copy aligned with ongoing campaigns.
• Proofread and edit marketing collateral for clarity, grammar, and consistency.
• Support creation of basic visuals (e.g., selecting stock images, formatting layouts in Word or PowerPoint).

Campaign Coordination & Reporting

• Help coordinate logistics for small events or promotions (e.g., booking meeting rooms, liaising with vendors).
• Monitor basic metrics (e.g., email open rates, social engagement) and assist in compiling weekly/monthly performance summaries.
• Prepare simple status updates for the marketing manager and suggest areas for improvement based on data.