Description

Marketing Strategy & Planning

• Develop and implement marketing strategies that align with overall business objectives.
• Define target audiences, key messaging, and channels for effective campaign delivery.
• Create and manage the annual marketing calendar, campaign schedules, and budgets.

Digital & Performance Marketing

• Oversee digital marketing efforts including paid media, SEO, and social media.
• Collaborate with internal teams and external agencies to optimise performance.
• Monitor key performance indicators (KPIs), report on ROI, and recommend improvements.

Brand Management

• Maintain brand consistency across all platforms and communications.
• Support brand development initiatives including positioning, tone of voice, and visual identity.
• Manage content creation, creative development, and brand storytelling.

Customer Acquisition & Retention

• Develop campaigns that attract, convert, and retain customers.
• Support CRM and loyalty strategies to increase customer lifetime value.
• Conduct market research and competitor analysis to inform marketing direction.

Cross-functional Collaboration

• Liaise with Product, Sales, Tech Support, and Customer Support teams to align marketing efforts.
• Work with HR on internal communications and employer branding when needed.
• Manage relationships with vendors, creative agencies, and media partners.

Requirements

• Relevant tertiary qualification.
• Experience managing digital marketing campaigns and working with creative teams.
• 4-6 years of marketing experience with a proven track record of success.