Key Purpose

To create brand and communication solutions that enable business to meet their objectives by:

• Driving and defining the implementation of brand and communication strategy and solutions.
• Interfacing with senior business people to define and co-ordinate brand or communication strategy.
• Understanding the impact of that strategy across business.
• Work closely with and collaborate with Vitality’s key partners and race organisers to achieve business objectives and drive business growth and positive brand sentiment

Areas of responsibility may include but not limited to

• Unpack complex business needs and provide creative solutions that are strategically sound, creative and relevant to the market.
• Turn strategies into executional ideas that are creative, realistic, impactful and memorable
• Develop people through leadership and coaching.
• Build and maintain relationships with key business people, both at a strategic and operational level.
• Build and maintain relationships with key eventing and merchandise suppliers to collaborate and implement campaigns.

Competencies

Communication skills

• Able to convert technical information to audience appropriate communication
• Understand different target audiences
• Be able to present ideas and negotiate with upper management
• Communicate well in English both in writing and verbally
• Attention to detail
• Work well with external and internal stakeholders
• Copywriting and editing skills

Problem solving

• Being proactive
• Able to think strategically
• Question processes, strategy and outputs
• Leadership skills: Guide, develop and motivate others
• Make decisions
• Build trusted partnerships
• Manage conflict

Leadership skills

• Influence and persuade people to get things done
• Coach and develop direct reports
• Manage conflict
• Manage and be responsible for budgets

Important to note:

This role requires managing a variety of projects and events at one time, and this is on-going throughout the year. You must be able to multi-task on multiple projects, work calmy under pressure, and be resilient. You also need to be able to manage your own time, and be a self-starter.

Education and Experience

Qualifications

• Minimum 3-year undergraduate
• Post graduate qualification in marketing is preferable
• Minimum of 5 years’ experience in Marketing or Communications and event management
• Must have managed at least one person for at least 2 years

A knowledge of the following will need to be developed or will be advantageous:

• Sponsorships & Experiential marketing environment in South Africa and internationally (especially for running and cycling)
• A love of sports and wellness
• Various marketing and media channels, including digital media
• Print and production and merchandising processes (including time lines and costing)