Description

• An opportunity exists for a Marketing Manager reporting to the Hospital Manager. The successful candidates will be responsible for developing and implementing the marketing strategy for the hospital in alignment to the Group Marketing strategy.
• The Marketing Manager will be responsible for the day to day running of the Marketing department including planning of internal and external strategic programs/events that build relationships with various stakeholders and the recruitment of new specialist working at the hospital.

Critical Outputs

• Develop and implement Marketing strategy within budget, in conjunction with overall hospital strategy.
• Maintain high level of knowledge of Hospital’s clinical services.
• Provide marketing and communications support to internal and external hospital stakeholders.
• Create and maintain Doctor’s engagement strategy (GP’s and Specialists) including relationships building to increase referrals.
• Develop and implement of marketing and communications initiatives aimed at various stakeholders including patients, potential patients and the local community at large.
• Interpret hospital performance including patient survey/complaints outcomes and take appropriate focused marketing actions.
• Develop informative, brand compliant brochures, information leaflets and other branded marketing material to support marketing and communications initiatives in line with set brand standards.
• Drive marketing campaigns internally and externally and measure results.
• Maintain awareness of competitor activity and general healthcare updates.
• Plan and coordinate various media communication interventions.
• Management of the hospital social media platforms.
• Drive hospital awareness within and beyond the province.
• Generate statistics and reports from available hospital information in order to analyze referral patterns and build a knowledge base to inform strategies and plans.
• Recruitment of doctors.

Requirements

• A relevant marketing, public relations or communication degree with three years’ experience.
• Ability to compile and process relevant marketing research information.
• Hospital experience in a marketing/communication role will be advantageous.
• Experience in Doctor Recruitment and Retainment will be advantageous
• Computer proficiency.
• Ability to travel (own transport)

Competencies

• Collaboration/ Relationship Building
• Problem-solving, analysis and judgement
• Resilience
• Engaging diversity
• Influencing
• Customer responsiveness
• Organisational awareness
• Excellence and quality orientation
• Ethical behaviour
• Technical and professional knowledge
• Adaptability
• Attention to detail
• Decision making