- Job Type Full Time
- Qualification Bachelors
- Experience 10 years
- Location Gauteng
- City Johannesburg
- Job Field Media / Advertising / Branding 
Lead Editor at Wilderness
Lead Editor
Detailed Responsibilities
Leadership & Strategy:
- In collaboration with your line manager, guide, mentor, and inspire a team of writers, content creators, and editors across multiple markets.
- Develop and implement a clear editorial strategy aligned with the company’s brand positioning, values, and business goals.
- Own the tone of voice and messaging strategy across all internal and external content touchpoints.
Content Oversight:
- Oversee all editorial content, including website copy, brochures, digital campaigns, social media, print publications, press materials, and thought leadership pieces.
- Ensure editorial excellence, consistency, and accuracy across all branded content.
- Collaborate closely with creative, marketing, sales, and product teams to ensure a unified storytelling approach.
Copywriting & Editing:
- Write, review, and edit high-impact content that resonates with an affluent international audience.
- Create persuasive, elegant copy that reflects the sophistication of our brand and clientele.
- Translate complex or niche concepts—like conservation efforts or sustainability practices—into engaging, accessible narratives.
Digital & Marketing Integration
- Partner with the digital marketing team to develop SEO-optimized content that balances performance with luxury brand storytelling.
- Support campaigns across CRM, paid media, social platforms, and web to drive engagement and conversion.
- Maintain and evolve content calendars in sync with marketing goals and seasonal campaign cycles alongside our Content strategist and copywriter.
Brand Guardian:
- Serve as the internal steward of the brand voice, ensuring that every piece of communication adheres to brand guidelines and elevates the customer experience.
- Uphold editorial integrity and compliance with relevant regulations or regional sensitivities.
Qualification:
- Bachelor’s degree in English, Journalism, Marketing, or a related field.
Experience:
- 10+ years of experience in editorial roles, with a minimum of 5 in a leadership or director-level position.
- Demonstrated success working with luxury brands, preferably in travel, hospitality, lifestyle, or high-end consumer goods.
- Exceptional writing, researching and editing skills with a strong portfolio showcasing work aimed at UHNW audiences.
- Experience leading content development across multiple channels: web, print, social, CRM, and digital campaigns.
- Deep understanding of luxury consumer psychology, behavior, and emerging trends.
- Excellent research and communication skills
- Ability to work independently and collaboratively in a fast-paced environment
- Proficiency in Microsoft Office, Google Docs, and other content creation tools
Method of Application
Interested and qualified? Go to Wilderness on wilderness.simplify.hr to apply
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