Job Advert Summary

• To provide strategic leadership for the Mutual System’s brand, marketing, and distribution agenda — shaping how the organisation connects with members, partners, and the broader professional community. The role translates the Mutual System’s purpose into a compelling, measurable market presence, driving growth through a diversified distribution strategy across the intermediary network, direct channels, and strategic partnerships. It drives integrated marketing, channel expansion, and stakeholder engagement strategies that position the Mutual System as a leading mutual ecosystem within South Africa and beyond.

Minimum Requirements

Education:

• Bachelor’s degree in Marketing, Business, or Communications (essential)
• Postgraduate qualification (e.g., MBA, Strategic Marketing) (preferred)

Experience:

• Minimum of 10 years’ leadership experience in marketing, brand, or distribution within financial services or digital ecosystems.
• Proven track record of building and executing integrated marketing and distribution strategies.
• Demonstrated experience influencing executive-level stakeholders and external partners.
• Strong commercial acumen and experience in scaling brands across digital and intermediary environments.

Knowledge and Skills:

• Strategic insight into the professional and financial services market landscape.
• Expertise in brand architecture, growth marketing, and digital member engagement.
• Strong financial literacy and understanding of channel economics.
• Excellent stakeholder engagement, negotiation, and communication skills.
• High degree of analytical thinking, creativity, and judgment.

Competencies:

• Strategic and systems thinker
• Commercially astute and outcomes-driven
• Influential and collaborative leader
• Resilient and adaptable in a high-growth environment
• Purpose-driven, with a deep belief in mutuality and long-term member value

Duties and Responsibilities

• Define and lead the Mutual System’s marketing vision and strategy to build enduring brand equity, awareness, and advocacy.
• Ensure a consistent, differentiated brand narrative across all domains, reflecting the Mutual System’s purpose and values.
• Oversee integrated marketing campaigns, media, and communications to drive growth, trust, and relevance.
• Partner with product and domain leads to translate platform offerings (e.g., LifeMap, Wealth Mentor) into compelling, experience-led propositions.
• Represent the Mutual System’s brand externally — positioning it as a trusted, progressive force within the mutual and financial ecosystem.
• Architect and execute a scalable, multi-channel distribution model encompassing direct-to-member, intermediary, and institutional channels.
• Build and manage strategic relationships with professional associations, affinity networks, and key distribution partners.
• Establish clear performance metrics, channel economics, and incentive frameworks aligned with long-term value creation.
• Identify and secure strategic partnerships to expand the Mutual System’s reach and influence in domestic and international markets.
• Ensure all distribution activities reinforce the integrity, ethics, and collaborative ethos of the mutual model.
• Lead the digital marketing ecosystem — encompassing member data, content, analytics, CRM, and digital journeys.
• Drive adoption of data-driven insights and marketing automation to optimise conversion and retention.
• Champion innovation in digital storytelling, thought leadership, and content designed for engagement and behavioural impact.
• Oversee the performance of digital channels and continuously enhance user experience in alignment with the Mutual System’s digital-first strategy.
• Serve as a core member of the Mutual System’s Executive Leadership Team, contributing to organisation-wide strategy and decision-making.
• Collaborate closely with the CEO and Accenture build partners to ensure alignment between marketing, product, and commercial objectives.
• Build trusted relationships with stakeholders, including professional bodies, advisers, and partner organisations.
• Influence internal teams and external partners towards a shared vision of growth through mutuality and purpose.
• Uphold full compliance with brand, conduct, and regulatory requirements, including FAIS and Treating Customers Fairly where applicable.
• Ensure disciplined budget management, performance reporting, and adherence to the Delegation of Authority.
• Maintain robust risk oversight and governance in all marketing and distribution activities.
• Safeguard the organisation’s reputation through ethical leadership and transparent communication.

Closing Date

2025/12/16