What will you do?

• The SRM Head – Assupol Retail Distribution is accountable for the strategic leadership, commercial performance, operational execution, and long-term sustainability of the Assupol Retail tied distribution channel.

This role leads the national tied channel through:

• Building a high-performance sales culture
• Strengthening leadership capability across regions
• Driving customer-focused, multi-need distribution
• Embedding operational excellence
• Driving commercial discipline and cost effectiveness
• Ensuring full alignment with SRM’s unified distribution strategy
• This role is instrumental in positioning SRM’s tied distribution as a future-fit, multi-product, digitally enabled, commercially efficient engine that delivers growth with quality

What will make you successful in this role?

Output / Core Responsibilities

Strategic Leadership & Channel Direction

• Lead the strategic direction for the Assupol Retail Distribution channel as part of SRM’s unified distribution model.
• Translate enterprise strategy into clear national, regional operating plans.
• Drive market penetration strategies, especially in high-growth and underdeveloped regions.
• Lead channel evolution to support multi-need customer engagement and diversified product penetration.
• Shape the medium- and long-term roadmap for a sustainable, growth-driven tied channel.

Commercial & Financial Sustainability

• Drive distribution performance with a balanced focus on growth, productivity, quality, and operational discipline.
• Strengthen distribution economics by embedding cost-effective sales practices and optimising commission release structures.
• Lead cost-to-income and commercial sustainability initiatives across regions to ensure long term viability and performance stability.

Sales Performance, Productivity & Quality Management

• Accountable for national sales performance across new business, productivity, quality, and customer measures.
• Set and cascade clear sales targets and operating rhythms across provinces.
• Drive productivity uplift through consistent pipeline management, field coaching, daily/weekly visibility, and sales discipline.
• Champion multi-product selling across advisers and managers, ensuring alignment to customer needs and SRM’s advisory philosophy.
• Strengthening sales quality, ensuring best-in-class standards in onboarding, data hygiene, compliance, and customer outcomes.

Leadership Development & People Capability

• Build a strong, scalable, and capable leadership pipeline.
• Drive leadership development programmes that enhance strategic thinking, operational acumen, and people leadership capability.
• Champion a culture of accountability, performance ownership, and delivery discipline.
• Ensure adviser capability is continuously uplifted through structured learning, onboarding, coaching, and productivity accelerators.
• Support organisational transformation goals, talent mobility, and inclusive leadership practices.

Integration, Transformation & Organisational Alignment

Lead the integration of Assupol Retail Distribution into SRM’s unified distribution model, ensuring alignment of:

• Processes
• Systems
• Governance
• Incentive models
• Operating structures
• Drive cultural integration, building a cohesive, high-performance, “One Distribution” identity.
• Ensure seamless collaboration across SRM clusters including Operations, Enablement, Finance, Human Capital, and Data.
• Support modernisation and digital adoption across the tied channel to increase efficiency and customer experience quality.

Governance, Compliance & Risk Management

• Uphold full compliance with regulatory and governance requirements, including FAIS, TCF, and conduct standards.
• Strengthen governance practices across ensuring ethical sales behaviours and consistent customer outcomes.
• Implement strong quality assurance practices, early-warning mechanisms, and operational that protect business integrity.
• Ensure readiness for internal and external audit and strengthen risk management practices across the channel.

Qualifications and Experience;

• Bachelor’s degree in business, Commerce, Finance, or related field (Honours/MBA advantageous).
• At least 15 years’ leadership experience in tied distribution or large-scale sales leadership roles.
• Proven success leading large, dispersed teams and driving sustainable commercial outcomes.
• Deep understanding of distribution economics, sales cycles, regulatory frameworks, and mass-market customer behaviour.
• Experience leading large-scale transformation, integration, or change programmes.
• Strong operational acumen with the ability to balance strategy and execution.

Core Competencies:

• Sales & Commercial Leadership: Drives performance outcomes, commercial discipline, and sustainable growth. Expert in multi-need distribution, productivity, and high-performance sales systems.
• Strategic Agility & Execution Excellence: Thinks and plans long-term but executes with short-term precision. Converts strategy into measurable operational outcomes.
• People Leadership & Capability Development: Builds strong leaders, fosters accountability, and drives culture. Skilled in talent development, coaching, and leading behavioral change.
• Operational Mastery & Governance: Ensures strong branch discipline, operational effectiveness, and governance compliance.
• Influence, Collaboration & Stakeholder Alignment: Aligns diverse stakeholders and drives execution across matrix structures. Builds trust and influence across clusters, channels, and cross-functional teams.