- Job Type Full Time
- Qualification Bachelors
- Experience 2 years
- Location Western Cape
- City Cape Town
- Job Field Media / Advertising / Branding
eCommerce Content Coordinator – Cape Union Mart at Cape Union Mart
eCommerce Content Coordinator – Cape Union Mart
Job Description
- We’re looking for a proactive and detail-driven eCommerce Content Coordinator to own the day-to-day management of our website content. You’ll be responsible for planning, briefing, executing & maintaining content across the full customer journey, ensuring alignment with business priorities, brand standards & SEO best practices.
- This role is pivotal in creating a seamless and engaging online experience that drives performance, conversion & customer satisfaction. If you’re someone who thrives in a fast-paced environment, loves working across teams, and has a strong aptitude for systems and eCommerce platforms — we want to hear from you!
Key Responsibilities
Website Content Planning
- Manage and maintain a dynamic content calendar that reflects all campaigns & business priorities
- Identify opportunities to enhance the site experience with relevant and timely content
- Support the end-to-end content briefing process, ensuring deadlines and expectations are met
- Update homepages, landing pages & promotional spaces in line with campaign plans
- Ensure content is brand-aligned, customer-focused & optimized for SEO
- Collaborate with internal teams to deliver timely and accurate content updates
Cross-Channel & Business Alignment
- Align website content with merchandising, marketing & promotional strategies
- Coordinate messaging across email, social, and paid media for a consistent brand experience
- Partner with key stakeholders to support product launches, seasonal campaigns & key trading moments
- Use data and customer insights to refine messaging and prioritise updates
Website Optimisation
- Monitor performance and user behaviour to continuously enhance the website experience
- Apply SEO best practices across content updates and landing pages
- Conduct competitor research and share insights to stay ahead of industry trends
- Explore and test new tools and innovations to drive engagement and efficiency
Back-End Maintenance & Issue Management
- Maintain back-end systems (Amplience, SFCC) with consistent naming conventions and clear content structure
- Proactively identify and resolve issues such as broken links, redirect errors, or load-time challenges
- Escalate site issues appropriately to IT or Customer Service, ensuring timely resolution
- Conduct regular audits and clean-ups to ensure a smooth and error-free customer journey
Who We’re Looking For
- You’re a strong team player who thrives in a collaborative, cross-functional environment. You balance creativity with structure & you’re excited by the ever-evolving world of eCommerce. You’re hands-on, solutions-focused, and bring an ownership mindset to everything you do.
Requirements
- Minimum 2 years’ experience in a similar eCommerce or digital content role
- Relevant tertiary qualification (preferably in digital media, eCommerce, or a related field)
- Hands-on experience with content management systems and eCommerce platforms
- Familiarity with SEO, analytics tools (e.g., Google Analytics), and digital marketing principles
- Strong understanding of UX principles and website content strategy
Competencies
- Highly organized with strong attention to detail
- Fast learner with a natural aptitude for systems and tech
- Excellent written and verbal communication skills
- Proactive and self-motivated – you take initiative and get things done
- Comfortable managing multiple priorities in a fast-paced environment
- Passionate about digital, retail, and creating best-in-class customer experiences online
Method of Application
Interested and qualified? Go to Cape Union Mart on capeunionmart.simplify.hr to apply

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