Role Overview:

• The Digital Marketing Administrator bridges the gap between digital marketing and sales teams to ensure digital campaign fulfillment.
• The role involves organising and maintaining campaign deliverables, communicating with both internal teams and clients, and providing administrative support, contributing to the success and efficiency of the digital department.

Responsibilities:

• Liaise between the sales and digital marketing teams to ensure timely and accurate campaign deliveries.
• Monitor campaign start and end dates, providing timely reminders to relevant stakeholders.
• Contact clients to request digital material, provide updates, and secure additional information as needed.
• Respond to client inquiries about campaigns and relay needs or questions to the digital team.
• Use project management tools like Microsoft Planner to track campaign timelines and materials.
• Perform general administrative duties, such as cold-calling potential newsletter subscribers and compiling spreadsheets and schedules.
• Assist in compiling and preparing reader demographic reports and similar analytics.
• Ensure digital materials meet specs. And relay client expectations or inquiries to the digital team to ensure campaign success.

Key Performance Indicators (KPIs):

• Accuracy: Reduction in errors associated with campaign material or deadlines.
• Efficiency: Percentage of campaigns delivered on time without delays.
• Client Satisfaction: Positive feedback collected during and post-campaign.
• Material Retrieval: Completion rate for materials requested from clients within defined timeframes.
• Campaign Monitoring: Timely reminders and updates sent to the team regarding active and closing campaigns.
• Administrative Tasks: Completion rate for assigned tasks, such as preparing demographics or managing contact lists.

Required Education and Experience:

• A qualification or experience in administration or a related field; familiarity with digital marketing and digital advertising sales is beneficial.
• 1-2 years in a similar administrative or support role (digital marketing knowledge is advantageous).

Required Skills and Attributes:

• Strong organisational and project management skills.
• Excellent written and verbal communication abilities.
• Meticulous attention to detail and accuracy.
• Proficiency with Microsoft Office Suite (especially Excel and Planner).
• A proactive and solution-oriented mindset.
• Ability to work both independently and as part of a team.