Description

Main purpose of the role:

• Responsible for leading, developing and managing all Retail stores. Being accountable the end-to-end Direct Retail operations across employees, contractors, and commercial partners (including suppliersmanagement, health, and safety compliance, etc.). The incumbent is ultimately accountable for delivering the outstanding consumer experience within the channel and for achieving channel, commercial performance, and Consumer Experience through deploying commercial programs, projects, and initiatives. They will be tasked to build
• operational processes where they are lacking and constantly refine those that already exist. At the same time, they are in charge of growing the Brand Retail teams talents and capabilities, asv well as consistently enhancing his departments outcomes.

Responsibilities:

• Deploy initiatives through one-to-one consumer engagement with Legal Age consumers, ensuring effective execution of the Consumer Journey to enable flawless channel consumer experiences while meeting Brand, Consumer Experience, and Commercial targets.
• Provide channel specific consumer insights to support Consumer Experience in identifying and addressing experience gaps and opportunities
• Optimize channel efficiency and operational effectiveness on a continuous basis to meet targets
• Lead Direct Retail footprint expansion, optimization, and innovation
• Ensure a high-quality, engaged, and skilled front line (whether directly or indirectly employed) by utilizing all people management levers (communication, recognition, reward, training, performance management, and so on).
• Identify and implement activities for direct consumer engagement. Use leads from channel campaigns and other channels to engage Legal Age Smokers directly and improve consumer awareness, acquisition (conversion), retention, and service.
• Participate in the governance of the Marketing & Commercial Operations leadership teams and give deep channel expertise

Key Competencies

• New Category Portfolio Knowledge
• Brand Building, Strategy, Purpose, Positioning and Architecture
• Consumer Centric Mindset
• Partnering Excellence; Agility
• Core competencies across Commercial:
• Brand Retail Operations Management
• Sales /Field Force Operations Management
• Shopper Marketing – Experience Design
• Commercial & GTM Strategy
• Business & Financial Acumen
• Point of Sale Engagement and Execution
• Multi-Category and Category Strategy
• Omnichannel Consumer Experience Management
• Store Design and Visual Merchandising
• Data-Driven Decision Making
• Program/ Project Management

Requirements

• Education and Experience Requirements:
• Bachelors/Masters degree in Marketing, Business Administration or any business-related field.
• Minimum 5 years of Brand Management and/or Sales, or consumer journey design experience or similar
• 3-5 years’ experience in a Managing Managers