Key Responsibilities

Business Development & Growth

• Develop and execute comprehensive business development strategies for both Landbou24 and Landbou.com platforms
• Identify and pursue new revenue streams and market opportunities in the agricultural sector
• Build and maintain relationships with key stakeholders including farmers, suppliers, industry bodies, and agricultural organizations
• Drive user acquisition and onboarding initiatives across both platforms
• Develop strategic partnerships with agricultural cooperatives, auctioneers, and industry intermediaries

Strategic Acquisitions & Partnerships

• Identify potential acquisition targets that align with our agricultural marketplace strategy
• Conduct market research and due diligence on potential acquisition opportunities
• Lead negotiations and partnership discussions with target companies
• Collaborate with executive team on merger and acquisition activities
• Evaluate strategic partnerships that could enhance platform capabilities or market reach

Platform Synergies & Integration

• Develop strategies to maximize synergies between Landbou24 marketplace and Landbou.com content platform
• Create integrated value propositions that leverage both platforms’ strengths
• Drive cross-platform user engagement and content utilization
• Identify opportunities to enhance user experience through platform integration
• Collaborate with product teams to ensure seamless user journey across platforms

Engagement & User Experience

• Develop and implement user engagement strategies to increase platform utilization
• Analyze user behavior and identify opportunities to improve retention and activity
• Design and execute campaigns to drive farmer registration and production unit onboarding
• Work with marketing team to create compelling value propositions for different user segments
• Monitor engagement metrics and optimize strategies based on performance data

Market Expansion & Industry Relations

• Represent the company at agricultural trade shows, conferences, and industry events
• Build relationships with industry bodies such as Red Meat Industry Standards (RMIS), Cape Wools, and other agricultural organizations
• Explore international partnership opportunities and market expansion possibilities
• Stay current with agricultural industry trends, regulations, and market dynamics
• Contribute to thought leadership initiatives within the agricultural technology space

Required Qualifications

Education & Experience

• Bachelor’s degree in Business or B.A in Media studies, Marketing, or related field
• 5+ years of business development experience, preferably in media, agricultural, technology, or marketplace sectors
• Proven track record of driving business growth and managing strategic partnerships
• Experience with M&A activities or business acquisitions (preferred)