Key Responsibilities:

• Working closely with the Marketing Manager, in building out the Beauty Brand & Communication strategy to launch the new Beauty Businesses within the Group and support the strategic intent of growing Market share in Beauty for the Group.
• The role in collaboration with the Marketing Manager will be responsible for creating awareness, attracting new Customers, engaging and retaining current Customers whilst supporting the Beauty Brands, the Beauty Private Label and Branded Beauty strategies.
• Initiate, manage and implement marketing strategies and campaigns that drive revenue and customer acquisition across all channels tapping into Customer insights and trends.
• Identify, manage & drive Brand and Beauty exposure across all appropriate media channels.
• Liaise with key business stakeholders to ensure marketing communications and objectives are aligned and support the necessary business outcomes.
• Find new and innovative ways to attract, engage and convert new Customers into the funnel.
• Working closely with the supporting team members, Product team, Online Team and Bash to ensure maximum success of all campaigns and promotions.
• Manage and co-ordinate the marketing calendar in collaboration with the key business stakeholders.
• Manage and co-ordinate the tactical weekly promotions for retail keeping all stakeholders informed.
• Working closely with the broader Marketing team on Influencer marketing and seeding campaigns including internal and external Brand PR including brand ambassador and media liaison. Liaise with relevant bloggers & press.
• Support the coordination & delivery of any marketing projects within allocated budget timeously and effectively meeting the set objectives or ROI.
• Be abreast of Consumer and competitor trends and insights

 
Qualifications and Experience:

• Marketing Degree
• 3-4 years Brand management experience
• Retail experience advantageous