Main Purpose of Job

• The Rx Brand Manager is responsible for executing marketing strategies targeted at doctors, specialists, and other healthcare professionals (HCPs). This role owns all professional/medical marketing for assigned brands — including detailing, clinical positioning with Medical Team, CME/CPD initiatives, and KOL engagement — ensuring that the company’s brands remain trusted, evidence-based choices in the prescription space.

Key Performance Areas
Doctor Marketing Strategy

• Execute Rx marketing plans aligned with brand objectives.
• Build strong clinical positioning with clear evidence-based claims.
• Partner with Medical Affairs on compliance and scientific accuracy.

HCP Engagement

• Lead detailing strategy and produce high-quality in-field materials (detail aids, leave-behinds, objection handlers).
• Organise CME/CPD events, advisory boards, and symposia.
• Manage KOL relationships and advocacy development.
• Leverage Digital detailing platforms tcreate, manage, and track closed-loop detail aids for optimal HCP engagement.

Insights & Market Intelligence

• Track and analyse script data, competitor activities, and HCP feedback.
• Use insights trefine campaigns and identify growth opportunities.
• Translate Digital Detailing Insight reports intactionable strategies for detailing.

Cross-Functional Alignment

• Work closely with Sales, Medical, and Regulatory tensure seamless field execution.
• Provide the Rx team with effective tools and training for brand messaging.

Compliance

• Ensure all Rx activities adhere strictly tSAHPRA regulations and industry codes.

Minimum Requirements

• Education: Degree in Life Sciences, Pharmacy, or medically related field.
• Experience: 3–5 years’ experience managing Rx brands
• Skills: KOL management, data analysis, clinical communication, strong project management.
• Behaviours: Detail-oriented, strategic, collaborative, compliant, results-driven.