Key Roles & Responsibilities:

Points Offers Management

• Manage and optimize incrementality attributable to points offers
• Understand the audience of the program to maximize conversion
• Guarantee completion of points-offers as a deliverable of a Rewards program strategy
• Lead discussions with the data team to personalize points-offers to optimize conversion and business impact
• Know best practices around offering ways to earn points for actions on BEES and burn those points on BEES for free product and prizes

Resource Allocation

• Optimize SAB investment across promotions and points
• Understand what customers are influenced by points/promos and design strategy to move promo to points

Program Engagement

• Cluster POCs based on their digital maturity and coordinate actions across online and offline assets to educate POCs
• Manage the customer base to ensure we have a healthy and engaged base

Revenue Management

• 1YP discounting strategy and budget setting
• Manage discount package including strategy, forecasting and analysis
• Key stakeholder management to ensure alignment to discounting plan and adherence to policy with Revenue Department

Business Environment

Main characteristics:

• Work in a quick changing cross-functional environment
• Intensive knowledge of our BEES digital products and tools designed to improve user experience, collaborate with digital communication and frontline teams to improve conversion
• Strong data and analytical skills to design accurate strategies
• Deep knowledge of BEES customers and their needs
• Trade experience

Key dimensions:

• OKRs (Objective Key Results):
• Points pool as % of BEES GMV
• % of Buyers completing Points Offers
• % of unique POCs Redeeming last 90 days
• $ Club B EBITDA
• % Offers incremental conversion
• % Redemption non-ABI

Job Requirements:

• 3+ years of experience in the beer or consumer products sales, distribution and customer relationship management
• 3 year post graduate qualification
• Excellent understanding of retail execution and FMCG sales process and sales technologies
• Strong systems and analytical skills, especially data modelling, big data management
• Experience in analytical roles (business analyst or information analyst)
• Exceptional project and program management capability
• Experience in strategic project design & management favorable
• Ability to manage multiple priorities
• Excellent verbal and written communication skills with an ability to communicate complex issues in a simple and concise manner
• Excellent collaboration skills and ability to work in a matrix environment
• Ability to achieve results by working across function and manage multiple priorities simultaneously
• Very strong self-management capability, ability to work independently
• Excellent inter-personal skills – ability to lead and engage across all integrated functions in the business to deliver on strategic initiatives