Key Performance Objectives

Tasks

Strategy Execution

• Implement the social media strategy aligned with business objectives
• Translate strategic goals into actionable content plans and engagement tactics.
• Monitor performance against defined KPIs and optimize based on insights.
• Stay informed on platform updates, trends, and emerging technologies to enhance execution.

Platform Management

•  Identify tactical social media content opportunities
• Manage platforms relevant to designated region (Kenya, SSA and Diaspora)
• Manage and maintain social media platforms relevant to the designated regions.
• Ensure timely posting, platform hygiene, and alignment with content calendars.
• Manage and maintain social media platforms relevant to the designated regions.
• Ensure timely posting, platform hygiene, and alignment with content calendars.
• Ensure brand consistency throughout all interactions and created content

Reporting

• Track performance metrics (engagement, reach, conversions).
• Social monitoring and listening by identify trends in conversation
• Report on social activity on a bi-weekly, as well as monthly basis

Stakeholder Management       

• Build relationships with customers (both potential and existing), industry professionals and journalists
• Manage supplier relationships
• Build and maintain relationships with influencers to amplify business reach
• Respond to comments, customer queries and complaints in a timely manner as per the Social Media Manager’s recommendations
• Escalate trends relevant to the brand to the correct stakeholders through the identified escalation process
• Follow up to ensure loops have been closed with customer queries and complaints

Qualifications Essentials:

• A Degree level qualification in Media Design and Television
• Post graduate degree will be advantageous

Experience

• 8-10 years of experience in social media management.
• Proficiency in social media tools 
• Engaging social media content
• Strong engagements with community
• Engagement, reach and trend reports
• Up-to-date with relevant industry trends
• Clear understanding of content creation per platform