• To act as the subject matter expert and operational lead for one of Pick n Pay’s core retail media pillars: In-store, Digital, or Loyalty.
• The Retail Media Specialist plays a pivotal role in supporting campaign execution, insight delivery, performance optimisation, and innovation across their focus area, helping deliver high-impact campaigns that drive value for brands, customers, and the business.

Minimum requirements

• Bachelor’s degree or diploma in Marketing, Advertising, Digital Media, or related field
• 2–4 years’ experience in media planning, omnichannel campaign management, or instore POS production
• Retail, agency, or FMCG experience an advantage
• Strong operational and project management skills
• Google Ads, Meta, or ad tech certifications (digital specialist) advantageous

​​​​​​​Competencies

• Cognitive
• Analytical thinking
• Attention to detail
• Interpersonal
• Collaboration
• Customer focus
• Functional
• Media operations
• Reporting & analytics
• Communication
• Clear written communication
• Presentation skills
• Leadership
• Initiative
• Solution-oriented mindset

​​​​​​​Campaign Support & Execution

• Support the Retail Media Manager with campaign briefing, planning, trafficking, and reporting within your specialisation.
• Own the operational detail to ensure campaigns go live accurately and on time.
• Partner with GIG Retail and other execution partners to ensure seamless delivery and SLA adherence.

Expertise & Enablement

• Act as the go-to expert for your area, whether it’s in-store formats, digital media, or Smart Shopper activations.
• Provide internal education and training to sales teams, commercial partners, and agency stakeholders.
• Develop playbooks, guides, and frameworks to standardise best practice.

​​​​​​​Data, Insight & Optimisation

• Analyse campaign data and performance in your area, identifying trends and areas for improvement.
• Share insights with internal and external stakeholders to influence media planning and renewals.
• Use tools such as Mediametrics, DataOrbis, and PnPIQ (where relevant) to build actionable performance stories.

​​​​​​​Innovation & Product Development

• Identify opportunities to improve and innovate media products and operational processes.
• Collaborate with product, data, and creative teams to launch and refine offerings.
• Benchmark against market best practice to inform enhancements.
• Deep knowledge of print POS, digital screens, radio, and on-shelf formats.
• Understand store operations, compliance, and execution workflows.
• Partner closely with GIG, Daymon, VF!, and Mediametrics.

Digital Specialist

• Expert in onsite search, display, offsite (social, programmatic), and audience targeting.
• Work with GIG,  Mobiclicks and OSMOS digital ad tech platforms.
• Monitor delivery, optimise campaigns, and drive eComm traffic/conversions.

Loyalty Specialist

• Smart Shopper expert – understand points mechanics, personalised offers, and club campaigns.
• Collaborate with Loyalty, Commercial, and CRM teams.
• Focus on Loyalty competitions, 1P data targeting, measurement, and cross-channel

Closing date: 22 September 2025