Job Purpose

• Responsible for the planning, co-ordination and implementation of PR, content and communication initiatives and events respectively to enhance the image and reputation for the business unit’s brand as the entertainment and casino establishment of choice. 

Key Performance Areas

• Public Relations/Communication Co-Ordination
• Check all public communication from a company perspective to ensure brand is promoted and maintained.
• Plan, co-ordinate and host media launches, events and activations.
• Regularly communicate with media and other partners to keep them up-to date with expectations and events information.
• Research and distribute correct protocols for events involving participants of varying cultures and prestige.
• Write communication and messaging to be distributed to guests, the media and internally to staff.
• Be present during events and activations to ensure a seamless execution in line with plans.
• Compile comprehensive communication plan & social media plan to brief all stakeholders with the detail of the events and activations.
• Collaborate with Group Digital and co-ordinate and finalise digital, social media and online (website/newsletters) content in line with the social calendar.
• Meet & Greets with guests and VIPs.
• Planning, organising and implementation of events, activations, launches etc.
• Design and co-ordinate content briefs (Sun Radio, collateral, brochures etc).
• Co-ordinate and attend Commercial filming and photoshoots.
• Co-ordinate and execute site inspections for the business unit as required.

Stakeholder Engagement

• Co-ordinate and consolidate content including social media from the various marketing and other functional areas with regards the development and delivery of internal communication messaging around events, promotions and other initiatives to all staff to ensure cohesive messaging aligned to corporate brand and corporate culture.
• Meet with functional managers to understand briefs for content creation and requirements.
• Co-ordinate PR / social media / communication functions / set-up requirements between multiple departments.
• Liaise with external stakeholders (including the media, agencies, etc). and co-ordinate requirements.
• Follow-up with suppliers, agencies on the delivery of PR outcomes (consumer and corporate) in line with brief requirements.

Problem Solving

• Think and apply business acumen and sound common sense in the implementation of multiple, at time substantially different procedures, standards and precedents.
• Interprets customer requirements in terms of services available and the applicable constraints.
• Takes initiative in making decisions which are made within well-defined, somewhat diversified procedures and limits of authority; Considers all the facts, options and possible outcomes prior to making decisions; Works independently, and is orientated towards solving customer queries.

Work Conditions and Special Requirements

• Ability to travel locally.
• Ability to work shifts that meet operational requirements.

Requirements

Education

• Grade 12.
• 1–2-year Diploma in Marketing / PR / Communication is preferred. 

Experience

• Minimum of 2 years’ experience in marketing.
• Exposure in the gaming industry is preferred. 

Skills and Knowledge

• Dealing with customers
• Conflict handling
• Planning and implementing
• Collecting information (including listening, asking questions)
• Problem-solving
• Clerical administrative functions
• Reviewing / evaluating (feasibility / compliance / alternatives/ etc)
• Liaising and co-operating with other teams
• Public Relations / Developing relationships