Jobs

Lead Editor at Wilderness

  • Job Type Full Time
  • Qualification Bachelors
  • Experience 10 years
  • Location Gauteng
  • City Johannesburg
  • Job Field Media / Advertising / Branding&nbsp

Lead Editor at Wilderness

Lead Editor

Detailed Responsibilities

Leadership & Strategy:

  • In collaboration with your line manager, guide, mentor, and inspire a team of writers, content creators, and editors across multiple markets.
  • Develop and implement a clear editorial strategy aligned with the company’s brand positioning, values, and business goals.
  • Own the tone of voice and messaging strategy across all internal and external content touchpoints.

Content Oversight:

  • Oversee all editorial content, including website copy, brochures, digital campaigns, social media, print publications, press materials, and thought leadership pieces.
  • Ensure editorial excellence, consistency, and accuracy across all branded content.
  • Collaborate closely with creative, marketing, sales, and product teams to ensure a unified storytelling approach.

Copywriting & Editing:

  • Write, review, and edit high-impact content that resonates with an affluent international audience.
  • Create persuasive, elegant copy that reflects the sophistication of our brand and clientele.
  • Translate complex or niche concepts—like conservation efforts or sustainability practices—into engaging, accessible narratives.

Digital & Marketing Integration

  • Partner with the digital marketing team to develop SEO-optimized content that balances performance with luxury brand storytelling.
  • Support campaigns across CRM, paid media, social platforms, and web to drive engagement and conversion.
  • Maintain and evolve content calendars in sync with marketing goals and seasonal campaign cycles alongside our Content strategist and copywriter.

 Brand Guardian:

  • Serve as the internal steward of the brand voice, ensuring that every piece of communication adheres to brand guidelines and elevates the customer experience.
  • Uphold editorial integrity and compliance with relevant regulations or regional sensitivities.

Qualification:

  • Bachelor’s degree in English, Journalism, Marketing, or a related field.

Experience:

  • 10+ years of experience in editorial roles, with a minimum of 5 in a leadership or director-level position.
  • Demonstrated success working with luxury brands, preferably in travel, hospitality, lifestyle, or high-end consumer goods.
  • Exceptional writing, researching and editing skills with a strong portfolio showcasing work aimed at UHNW audiences.
  • Experience leading content development across multiple channels: web, print, social, CRM, and digital campaigns.
  • Deep understanding of luxury consumer psychology, behavior, and emerging trends.
  • Excellent research and communication skills
  • Ability to work independently and collaboratively in a fast-paced environment
  • Proficiency in Microsoft Office, Google Docs, and other content creation tools

Method of Application

Interested and qualified? Go to Wilderness on wilderness.simplify.hr to apply

Leave a Comment