Key Performance Areas:

Stakeholder Management

Establish maintain and grow relationships with potential and existing clients, in respect of the Retail, Office and Industrial Sectors, focusing on:

• Corporate structure
• Personal relationships with C Suite
• Clients’ business strategy
• Offering a “property consultant” professional service
• Offering Growthpoint as a preferred property partner
• Offering Growthpoint’s services and space as a solution, in major metropolitan nodes, in respect of all 3 sectors
• Referring any clients that lease in one sector to lease in the other sector(s) to the relevant other sector(s)
• Enhance relationships with clients, leasing space across portfolios and sectors and
• Establish the lease expiry profiles with other landlords with the objective of offering our space, in collaboration with the appropriate internal colleague/s
• Identify, target and establish relationships with large users of space, that are not Growthpoint tenants, with the objective of offering our services and space.
• Assist the Marketing Department in formulating a marketing strategy for each sector and assist with the implementation nationally
• Formulate a tenant retention policy and implement it nationally in collaboration with relevant property management and asset management teams
• Affect regular research and trend analysis to establish industry needs and growing companies and sectors to canvass strategically
• Implement the CRM Software Programme, in conjunction with the IT department and implement it nationally with the following objectives applicable to all sectors including office, industrial, retail, healthcare and student accommodations:
• Build up the profile of our clients.
• Record all contact with clients including telephonic, electronic and face to face canvassing and engagement
• Record all enquiries to enable effective monitoring and track demand
• Attend networking and conference events to establish connections, enhance industry knowledge and generate leads
• Compile and maintain a data base of client’s lease expires (keen to lease from Growthpoint upon lease expiry with another landlord)

Marketing

Liaise with the Marketing Department to redesign and constantly update our website focusing on:

• Developments
• Previous successful developments, Current & future developments, Sectional Title Units for Sale, Properties for Sale and “Bulk in hand”.
• Vacancies (Location, building, unique selling points, floor-plans proposed space planning, architect’s perspective and proposed lease terms)
• Assist Marketing Department in producing electronic newsletters for existing tenants, potential tenants/purchasers and brokers, focusing on:
• Industry educational matters
• Refurbishments/re-developments/developments
• Sustainability
• Services offered
• Vacancies
• Properties for Sale
• Achievements
• Staff

Experience

• At least 10 years of key account management experience in the property industry
• Property letting negotiation background
• Property marketing and sales background
• Development and/or redevelopment and relocation leasing experience

Education

• Relevant Degree in the property, finance, legal or sales related field