Job Description

• Manage and maintain company and events websites with a strong focus on user experience and performance. Execute A/B testing, usability testing, and conversion rate optimization (CRO) strategies to continuously improve website effectiveness.
• Drive organic growth through on-page and off-page SEO strategies. Must have hands-on experience with WordPress and understand SEO tools and analytics platforms.
• Set up, manage, and optimise Google Analytics 4 (GA4) accounts and other tracking tools. Monitor user behaviour, campaign performance, and key site metrics to inform decision making.
• Plan, execute, and optimise paid media campaigns across platforms including Google Ads, Meta (Facebook & Instagram), YouTube, and LinkedIn. Oversee ad creative, targeting, and funnel strategies to maximize reach and engagement.
• Allocate, track, and manage digital marketing budgets. Optimize spend to improve Return on Ad Spend (ROAS) and increase customer Lifetime Value (LTV).
• Own and lead the digital marketing strategy across multiple brands and events, ensuring alignment with broader business goals. Collaborate with project directors and marketing teams to execute data-informed campaigns.
• Track key performance indicators (KPIs), generate regular performance reports, and provide actionable insights for continuous improvement and growth.
• Stay current on digital marketing trends, paid media innovations, and emerging performance marketing tools. Apply insights to keep our strategies ahead of the curve.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Business, or a related field.
• 3–6 years of hands-on experience in digital marketing, including SEO, CRO, paid media, and analytics.
• Proficiency with tools like GA4, Google Ads, Meta Ads, WordPress, and A/B testing platforms.
• Certifications in Google Ads, GA4, Meta Blueprint, or SEO/CRO platforms (e.g. HubSpot, SEMrush, CXL).
• Strong analytical and strategic skills, with the ability to manage budgets, track KPIs, and optimize performance.
• Ability to manage multiple campaigns across regions and teams.