• The Marketing Manager for Pick n Pay asap! is responsible for driving growth, engagement, and brand love for Pick n Pay’s on-demand grocery delivery service. This role leads the end-to-end marketing strategy – from customer acquisition and retention, to campaign management, creative execution, and cross-functional alignment with Product, Commercial, Operations, and Digital teams.
• This is a fast-paced, high-visibility role for a strategic thinker who thrives in data-driven environments, can juggle multiple priorities, and is passionate about delivering best-in-class customer experience!

Essential: 

• 5+ years’ marketing experience, ideally in digital, e-commerce, or retail. 
• Proven ability to deliver campaigns end-to-end in fast-moving environments. 
• Strong analytical skills: can interpret data, spot trends, and make evidence-based decisions. 
• Experience with CRM, performance marketing, lifecycle journeys, and digital optimisation. 
• Experience managing agencies, production, and creative execution. 
• Excellent communication skills – able to influence at all levels. 
• Highly organised, detail-oriented, and able to juggle multiple deadlines. 

Advantageous: 

• Experience in on-demand, last-mile, or app-based businesses. 
• Exposure to customer loyalty programmes such as Smart Shopper. 
• Familiarity with product-led growth and working closely with Product/Tech teams. 
• Experience with segmentation tools, testing frameworks, and experimentation.

Key Responsibilities

Strategy & Planning 

• Lead the annual and quarterly marketing strategy for Pick n Pay asap!, aligned to broader Omnichannel and Pick n Pay business objectives. 
• Own the customer growth strategy (NUA, acquisition, reactivation, retention, and frequency uplift). 
• Build robust go-to-market plans for new features, assortment expansions, delivery innovations, and app updates. 
• Partner with Commercial to identify key value drivers, hero categories, promotional opportunities, and competitive responses. 

Campaign & Content Management 

• Lead the full campaign cycle: briefing agencies, managing creative development, approving assets, and ensuring all campaigns follow brand CI. 
• Deliver integrated campaigns across digital, performance media, CRM/Emarsys, social, influencer, PR, and in-app placements. 
• Manage the asap! content calendar, including weekly trading priorities, tactical promos, and big events (Easter, Winter, Back to School, Heritage, Festive, etc.). 

Customer Growth & Performance 

• Drive performance via always-on CRM journeys, segmentation, and lifecycle marketing. 
• Partner with Data & Insights to build dashboards, analyse trends, and identify optimisation levers (e.g. AOV, conversion rate, category mix, new user cost, LTV). 
• Work closely with the Performance Marketing team to optimise paid media and reduce cost-per-acquisition. 
• Champion Smart Shopper integration for rewards, offers, and loyalty-led growth. 

Cross-Functional Collaboration 

• Work closely with Product, UX, and Tech teams to align on the roadmap, influence prioritisation, and ensure marketing support for major releases. 
• Align weekly with Operations to support delivery speed, quality, and geographic expansion goals. 
• Partner with Retail Media to leverage new commercial income and brand partnerships on asap!. 

Budgeting & Governance 

• Manage the asap! marketing budget, ensuring strong ROI, cost efficiency, and clear reporting to leadership. 
• Ensure compliance across all creative, competition T&Cs, Smart Shopper mechanics, and legal approvals. 
• Track KPIs rigorously, presenting performance back to the Omnichannel Leadership team weekly and monthly. 

Team Leadership & Ways of Working 

• Support and lead a creative, high-performance culture within the marketing pod. 
• Manage agency partners with clarity, accountability, and timely feedback. 
• Help embed new ways of working within the integrated marketing + product + retail media structure.

Competencies

Personal Attributes 

• Customer-obsessed and insight-driven. 
• Thrives in ambiguity and fast decision cycles. 
• Creative yet deeply commercial. 
• Proactive problem-solver who gets things done. 
• Collaborative, energetic, and positive – especially under pressure. 
• Passionate about retail innovation and the future of digital commerce. 

KPIs / Success Measures 

• Growth in Active Users (MAU/WAU). 
• New user acquisition and cost per new user. 
• Retention rate & repeat purchase frequency. 
• AOV, category contribution, and wallet share. 
• Campaign ROI and performance uplift. 
• Smart Shopper participation levels. 
• Quality of creative output & speed to market. 
• Cross-functional alignment and delivery of roadmap milestones.

End Date: December 5, 2025