Job Description

• A leading marketing agency is seeking a highly motivated and detail-oriented Paid Media Specialist to join their dynamic team in Durban, KZN. In this role, you will be responsible for developing, executing, and optimizing paid media campaigns across key digital platforms. Your primary focus will be on driving brand awareness, engagement, lead generation, and conversions in a fast-paced marketing environment.

Key Responsibilities:
Campaign Management & Execution

• Develop and execute paid social and web campaigns on Meta (Facebook & Instagram), Google (Search, Display, YouTube), LinkedIn, and TikTok.
• Monitor, analyze, and optimize campaign performance to achieve key goals (Reach, Engagement, CPL, CPA, ROAS).
• Conduct audience and keyword research to identify targeting opportunities and optimize ad spend.
• Create and manage ad copy, visuals, video assets, and A/B tests to drive continuous performance improvement.

Tracking & Analytics

• Set up and maintain tracking infrastructure using Google Analytics 4, Google Tag Manager, Meta Pixel, and UTM parameters.
• Track, report, and analyze campaign metrics weekly and monthly using tools like Excel, Google Sheets, and Dashthis.

Collaboration & Administration

• Collaborate with creative and content teams to ensure brand consistency across all ads.
• Manage budget allocation across platforms to ensure efficient spending and timely invoicing.
• Onboard new paid-ads clients by defining objectives, configuring accounts, and aligning tracking requirements.
• Perform ad-hoc administrative tasks to support seamless campaign execution.

Industry Knowledge

• Stay updated on the latest digital advertising trends, tools, and AI advancements to implement cutting-edge strategies.

Requirements: 
Essential:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
• 2-3 years of hands-on experience in paid social and web advertising (Meta and Google Ads).
• Proficiency in Meta Ads Manager, Google Ads, Google Analytics, and Google Tag Manager.
• Strong understanding of key digital metrics (CPC, CPM, CTR, CPA, ROAS, Quality Score).
• Excellent communication, organizational skills, and meticulous attention to detail.
• Ability to manage multiple campaigns in a fast-paced environment.
• Proficiency in Excel or Google Sheets for data analysis and reporting.