Role Purpose    

• Create and execute end-to-end, integrated marketing campaigns across all relevant channels, including digital, non-digital, social, paid media and events, to boost the sales pipeline, support retention initiatives and drive revenue growth.

Requirements    

• Degree in Marketing or related qualification
• Post-graduate qualification in a related field
• 5 – 7 years experience in campaign management
• Exposure to the insurance industry 

Duties & Responsibilities    

• Ensures digital campaigns are trafficked effectively to achieve expected performance targets
• Ensures campaigns are set up correctly and call to actions match the content
• Proactively reviews and manages client data to ensure optimal performance on all campaigns
• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
• Oversees the campaigns’ performance against key performance indicators
• Develops and maintains relationships with all affected teams to nurture performance growth
• Delivers accurate campaign setups and thorough testing
• Has high level knowledge of SEO, adwords, keywords
• Deploys site side tracking across multiple tag management solutions (e.g. GTM)
• Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
• Supports a culture of operational excellence in all client operations processes and activities.
• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.
• Integrate and articulate digital thinking, platforms and solutions within the marketing and digital teams

Competencies    

• Exploring Possibilities
• Thinking Positively
• Interacting with People
• Seizing Opportunities
• Articulating Information