Job Description

• Develop a marketing strategy that increases brand awareness and enhances brand equity and lifetime value of customers across all channels.
• Manage in-store activations, as well as in-store digital and print campaigns
• Ensure that stores are trained to effectively implement visual merchandising standards
• Assist with the migration from print advertising media in stores to predominantly digital in-store advertising and centralised content management.
• Define and execute strategy for omnichannel marketing, including the loyalty program, customer engagement strategy, E-store and Click and Collect.
• Ensure a customer relationship management system is identified, implemented, and effectively utilised to manage customer relationship marketing platforms and customer care
• Define the similarities and differences of product and brand strategies in retail outlets compared to online
• Manage all social media initiatives and content production
• Collaborate with marketing agencies to achieve the marketing strategy and identified KPI’s
• Partner effectively with all internal and external stakeholders to ensure all digital campaign activities are properly identified, communicated, planned, executed, and measured.
• Manage use of influencers and eventing to enhance brand awareness
• Market and manage special events
• Grow and develop an inhouse marketing team
• Identify opportunities for and provide input into corporate communication and corporate branding including but not limited to the intranet, official website, Corporate Social Investment
• Work collaboratively with Autograph to improve the standards of existing Signature products and increase the product range as and when a need is identified
• Effectively manage outsourced and contracted services
• Manage budgets and measure ROI’s across platforms

Requirements 

• Grade 12 required
• Marketing degree, or related qualification is a requirement
• Driver’s license
• Between 4 – 7 years marketing experience in a medium sized company including the management of an insourced and outsourced marketing team
• Minimum of 4 years working experience with Omni Channel, Digital, and Retail Marketing
• Demonstrable experience of developing and executing a Marketing, Consumer Brand and Customer Engagement Strategy
• Minimum of 3 years’ experience within the consulting, Digital Agency and consumer products industry is preferred