Role Description

• This is a full-time (on-site/hybrid) role for a Social Media Marketing Specialist based in Lagos.
• The Social Media Marketing Specialist will be responsible for creating and executing social media marketing strategies, developing social media content, managing social media accounts, monitoring engagement, and analyzing performance metrics.
• The role involves designing and implementing campaigns to increase brand awareness, drive traffic, and engage with the audience effectively.
• The Specialist will lead/support development of videos, and graphics with the design team to align social media efforts with overall marketing goals.

Qualifications

• Skills in Social Media Marketing and Marketing
• Experience in Social Media Content Creation and Communication
• Proficiency in Digital Marketing
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Analytical skills to interpret social media metrics
• Bachelor’s degree in Marketing, Communications, or related field
• Experience in the pet care or veterinary industry is a plus