Role Overview

• We’re looking for a Social Media Manager with strong creative instincts, a strategic mindset, and a deep understanding of internet culture. This person will lead our client’s social media efforts, from curating content to managing campaigns, while making sure everything aligns with the brand.
• If you’re someone who loves jumping on trends, turning insights into strategy, and using content to drive real business growth, this role is for you.

Key Responsibilities

• Own and manage all social media platforms (Instagram, Twitter/X, LinkedIn, TikTok)
• Monitor trends, viral content, conversations and tie them back to our client’s mission in a meaningful and timely way
• Plan, curate, and publish creative content across all platforms to increase engagement and visibility
• Collaborate cross-functionally with Product, Design, Growth, and Customer Success teams to support marketing campaigns
• Strategically manage organic and paid social campaigns from start to finish
• Use tools like Hootsuite to schedule, monitor, and analyse content performance
• Track performance metrics and optimise based on data and user insights
• Develop a consistent tone of voice that builds brand recognition and strengthens community trust

Key Success Metrics

• Growth in engagement rate and follower count across platforms
• Increase in link clicks and social-driven web traffic
• Improved brand visibility and consistency online
• Campaign success rates based on defined objectives (reach, engagement, conversions)
• Timely and relevant engagement with social trends
• Quality of content and alignment with brand essence

Requirements

• 3+ years experience managing social media for a brand, preferably in a fast-paced environment
• Strong understanding of social media algorithms, culture, and real-time marketing
• A creative thinker with the ability to execute ideas fast
• Proficiency in social media scheduling and analytics tools (e.g. Hootsuite, Buffer, Later, etc.)
• Excellent written communication skills and an eye for compelling visuals
• Familiarity with tools like Canva, CapCut, or Adobe Suite is a plus
• Analytical and data-driven, comfortable using insights to guide strategy