Job Summary

• The Ideal candidate will manage designated social media platforms, covering content creation, strategy development, daily management, and design services for campaigns and promotional materials.

Responsibilities

• Developing a monthly social media calendar and providing it 15 days in advance to the start of the month.
• Creating and scheduling posts at least two weeks in advance.
• Sending them to the Marketing Manager for approval before the above point.
• Maintaining brand identity, niche awareness, and aligning posts with brand protocols.
• Researching optimal posting times, analysing weaknesses, and increasing engagement.
• Design branding images, capture product photos, create product demo videos, maintain a product catalogue, and manage responses in coordination with the Marketing Manager.
• Creating holiday/event posts, promotions, and Google Ad designs.
• Expanding audience organically and boosting interactions.
• Setting objectives and tracking ROI.
• Monitoring SEO and web traffic metrics.
• Overseeing social media account designs and implementing new features for brand awareness.
• Supporting product carton design templates, POP material, event coverage, showroom revamps, and SIP/SOP for our brand. and various marketing collaterals (e.g., price tags, uniforms, radio jingles).
• Enhance brand presence across Facebook, Instagram, LinkedIn, Twitter, and other social media platforms as required.
• Growing and managing the profiles of the Brands
• Manage the backend of our 4 websites, make necessary changes to product information, and take backups
• Update products, track & follow up orders and payments of e-commerce websites(Jumia & others)
• Help with designing & creating Images for the outdoor and indoor branding of stores

Requirements

• 8-10 years Proven experience in social media management and content creation.
• Strong knowledge of platform algorithms, analytics, and paid advertising.
• Proficiency in Photoshop or CorelDRAW is required
• Experience with back-end development
• Excellent copywriting, communication, and creativity skills.