Job Summary

• The Social Media Manager is responsible for developing, implementing, and managing the company’s social media strategy to increase brand awareness, improve marketing efforts, and drive engagement across all social platforms.
• This role involves overseeing content creation, managing social campaigns, analyzing performance metrics, and staying up to date with the latest digital and social trends.

Key Responsibilities

• Develop and execute a results-driven social media strategy aligned with overall marketing goals.
• Manage daily social media operations across platforms (e.g., Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest).
• Create, curate, and manage engaging content (posts, videos, stories, reels, etc.).
• Plan and run paid social media advertising campaigns to boost reach and conversions.
• Monitor, analyze, and report on performance metrics (engagement, reach, leads, conversions, etc.).
• Collaborate with content creators, designers, photographers, and other marketing team members.
• Engage with the online community — respond to comments, messages, and mentions in a timely and brand-appropriate manner.
• Track social media trends, tools, and emerging platforms to identify new growth opportunities.
• Manage social media calendars and scheduling tools (e.g., Hootsuite, Buffer, Later, Sprout Social).
• Work with influencers or brand ambassadors to enhance visibility and credibility.
• Ensure all social content aligns with brand voice, tone, and values.

Qualifications

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 2–5 years of experience managing social media for brands or organizations.
• Strong understanding of social media platforms, analytics tools, and paid advertising.
• Excellent writing, communication, and storytelling skills.
• Experience with social media management and analytics tools (e.g., Meta Business Suite, Google Analytics, Sprout Social, Hootsuite).
• Creative thinker with attention to detail and a passion for digital trends.
• Ability to multitask and manage several projects simultaneously in a fast-paced environment.