Responsibilities

• Develop and implement marketing strategies to attract and retain SME clients.
• Drive awareness of SME-focused loan products, savings schemes, and other financial solutions offered by the bank.
• Conduct market research to identify SME financing gaps and customer needs.
• Build and maintain strong relationships with SME clients, business associations, and local trade groups.
• Generate leads, follow up on prospects, and ensure conversion into active clients.
• Collaborate with the credit team to ensure smooth loan processing and monitoring for SME customers.
• Organize SME-focused promotional events, business clinics, and capacity-building sessions.
• Monitor competitors’ activities and market trends to recommend strategic adjustments.
• Prepare periodic marketing reports and performance reviews on SME portfolio growth.
• Meet assigned targets for client acquisition, deposit mobilization, and loan disbursement.