Job Summary

• We’re looking for a skilled SEO Specialist to boost our organic reach, manage paid ad campaigns, and improve the visibility of our content across platforms.
• You’ll collaborate closely with editorial, marketing, and tech teams to grow traffic, rankings, and revenue.

Key Responsibilities

• Conduct keyword research and provide SEO guidance for articles
• Optimize headlines, metadata, URLs, and internal links for SEO
• Track and analyze website performance and campaign metrics using Google Analytics, Search Console, and SEO tools
• Recommend and implement improvements to website architecture and content for better SEO performance
• Research and implement link-building strategies
• Analyze competitor websites and ad strategies to identify growth opportunities
• Collaborate with the development team to ensure SEO best practices are implemented in the code
• Work with editorial and marketing teams to ensure SEO is integrated into content creation
• Generate and share regular SEO/ad performance reports with internal teams and partners.

Requirements

• Interested candidates should possess a Bachelor’s Degree
• 3+ years of experience in SEO and/or paid search (Google Ads)
• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog)
• Strong understanding of Google Search algorithms and paid ad metrics
• Basic knowledge of HTML and WordPress
• Excellent reporting, research, and communication skills
• Experience in a digital media or publishing environment.