Role Summary

As the Senior Sales and Marketing Officer, you will support the planning and execution of sales and marketing strategies for the BEST department. Your core mandate will include driving revenue growth, generating leads, cultivating client relationships, and ensuring the successful promotion and delivery of our training programs and services.

Key Responsibilities

• Design and implement sales and marketing strategies to promote BEST programs.
• Build and maintain a business development database to support client targeting and outreach.
• Market the department’s training services and identify new revenue opportunities.
• Secure sponsorship and funding for training projects from corporate and donor organizations.
• Develop and manage campaigns, events, and promotional activities that generate qualified leads.
• Track market trends, customer insights, and competitor movements to refine sales approaches.
• Co- coordinate joint initiatives with stakeholders and partner organizations.
• Support cross-functional collaboration within the BEST team.
• Prepare and present sales reports and performance insights.
• Perform any other duties as assigned by the Director.

Qualifications and Experience

• Bachelor’s degree in Marketing, Business, Social Sciences, or a related field.
• Professional certifications in Marketing or Project Management (e.g., CIM, PMP) are an advantage.
• 5 – 6 years of cognate experience in sales, marketing and business development.
• Demonstrated success in revenue generation and client relationship management.
• Excellent communication, interpersonal, and customer service skills.
• Strong analytical and problem-solving abilities.
• Creative, adaptable, and results-oriented mindset.
• Proficient in data analysis, report writing, and campaign management.