Location: Rano, Kano

Role Overview

• The Sales Manager will be responsible for developing and executing sales strategies to expand market share, drive revenue growth, and strengthen Sagad Farms’ brand presence in the agricultural sector.
• The ideal candidate will have a proven track record in sales leadership, excellent communication skills, and the ability to build strong relationships with distributors, wholesalers, and institutional buyers.

Key Responsibilities

• Develop and implement sales strategies to achieve revenue and growth targets.
• Identify and pursue new business opportunities, partnerships, and distribution channels.
• Build and maintain strong relationships with key clients, distributors, and institutional buyers.
• Monitor market trends, competitor activities, and customer feedback to inform strategy.
• Lead, motivate, and develop the sales team to deliver on set objectives.
• Prepare and present regular sales reports, forecasts, and performance reviews to management.
• Collaborate with marketing to design campaigns and promotional activities that boost brand visibility and sales.
• Ensure customer satisfaction by maintaining high standards of service delivery.
• Represent Sagad Farms at trade fairs, exhibitions, and networking events.
• Uphold company values of integrity, sustainability, and community empowerment.

Qualifications & Requirements

• Bachelor’s Degree in Business Administration, Marketing, Sales, or related field (MBA is an added advantage).
• Minimum of 5 years proven experience in sales management, preferably in FMCG, agriculture, or food industries.
• Strong understanding of the Nigerian rice market and agricultural value chain.
• Excellent negotiation, communication, and interpersonal skills.
• Ability to analyze data, identify trends, and make data-driven decisions.
• Demonstrated leadership and team management experience.
• High level of integrity, resilience, and results orientation.
• Willingness to travel as required.